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Content strategies for digital consumer engagement in social networks : why advertising is an antecedent of engagement
Gavilanes Rivadeneira, José Manuel; Flatten, Tessa; … - In: Journal of advertising : official publication of the … 47 (2018) 1, pp. 4-23
Persistent link: https://www.econbiz.de/10011848712
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Consuming Irish children : advertising and the art of independence, 1860-1921
Clark, Lauren Rebecca - 2017
Persistent link: https://www.econbiz.de/10011891974
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Mentaler Kapitalismus : eine politische Ökonomie des Geistes
Franck, Georg - 2017 - 2. Auflage
Persistent link: https://www.econbiz.de/10011791787
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How does consumer insight support the leap to a creative idea? : inside the creative process : shifting the advertising appeal from functional to emotional
Parker, John; Koslow, Scott; Ang, Lawrence; Tevi, Alexander - In: Journal of advertising research 61 (2021) 1, pp. 30-43
Persistent link: https://www.econbiz.de/10012533653
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Marketing to women around the world
Bartos, Rena - 1989 - 1. [Dr.]
Persistent link: https://www.econbiz.de/10004070459
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Adcult USA : the triumph of advertising in American culture
Twitchell, James B. - 1996
Persistent link: https://www.econbiz.de/10004305280
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Sold separately : children and parents in consumer culture
Seiter, Ellen - 1993
Persistent link: https://www.econbiz.de/10004185742
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Values, lifestyles, and psychographics
Kahle, Lynn R. (contributor) - 1997
Persistent link: https://www.econbiz.de/10004347392
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Advertising, management, and society : a business point of view ; a project of the Consumer Research Programm
Nicosia, Francesco M. (contributor) - 1974
Persistent link: https://www.econbiz.de/10004654767