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Personality research in marketing : a bibliography
Twedt, Dik Warren (ed.) - 1977
Persistent link: https://www.econbiz.de/10000050848
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Comparative advertising, inoculation theory, and the prevention of attitude change among brand loyal consumers
Abramson, Joseph - 1978
Persistent link: https://www.econbiz.de/10000054899
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Consumer behavior
Berkman, Harold W.; Gilson, Christopher - 1981 - 2. ed
Persistent link: https://www.econbiz.de/10000055023
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Soziologie des Verbraucherverhaltens
Wiswede, Günter - 1972
Persistent link: https://www.econbiz.de/10000077500
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Werbung, Wettbewerb und Verbraucherpolitik
Mähling, Friedrich W. - 1983
Persistent link: https://www.econbiz.de/10000078132
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Modern marketing thought
Westing, John Howard; Albaum, Gerald S. - 1975 - 3. ed
Persistent link: https://www.econbiz.de/10000042154
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The information seekers an international study of consumer information advertising image
Thorelli, Hans B.; Becker, Helmut; Engledow, Jack - 1975
Persistent link: https://www.econbiz.de/10000042243