Preface -- DSM - From Dutch State Mines to Chemicals Company -- Transforming a Business School -- Moving from Sales to Marketing -- Achieving Market Orientation -- Developing Business Strategy Dialogues at DSM -- Enhancing Business School Impact -- Embedding Business Strategy Dialogues as a Core...

As business processes are crucial success factors for companies, software-based Business Process Management (BPM) is becoming more and more important. In this area SAP, the market leader for enterprise application software, has already gathered substantial experience. For the characterization,...

Projektmanagement als Herausforderung in einer dynamischen Branche -- Management einzelner Automotive-Projekte ("Single-PM") -- Management mehrerer Automotive-Projekte ("Multi-PM") -- Management unternehmensübergreifender Automotive-Projekte ("C3PM") -- Organisationale Kompetenz im...

1 Einführung -- 2 Disruption in der Automobilindustrie -- 3 Transformation des Projektmanagements -- 4 Professionalisierung des Projektmanagements -- 5 Management von Automotive-Projekten -- 6 Projektmanagement der Zukunft – ein Ausblick auf die nächsten Jahre.