Extent:
Online-Ressource (XIX, 322 p. 74 illus., 58 illus. in color, online resource)
Series:
Type of publication: Book / Working Paper
Language: English
Notes:
Description based upon print version of record
PrefaceDSM - From Dutch State Mines to Chemicals Company -- Transforming a Business School -- Moving from Sales to Marketing -- Achieving Market Orientation -- Developing Business Strategy Dialogues at DSM -- Enhancing Business School Impact -- Embedding Business Strategy Dialogues as a Core Process -- Contributing to Business Strategy Dialogues -- Experimenting with Corporate Strategy Dialogues to Focus and Explore -- Branching out Beyond Strategy -- The Big Decision: Exit Petrochemicals?- Leveraging Faculty Learning Cycles -- Completing the Transformation of DSM -- Lessons for Academia and Business -- The Seven Traits of a Successful Company.
ISBN: 978-3-662-46299-7 ; 978-3-662-46298-0
Other identifiers:
10.1007/978-3-662-46299-7 [DOI]
Classification: Unternehmensorganisation ; Produzierendes Gewerbe ; Philosophie und Theorie der Umweltforschung und des Umweltschutzes
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10014019482