Extent: | Online-Ressource (XIX, 322 p. 74 illus., 58 illus. in color, online resource) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Description based upon print version of record PrefaceDSM - From Dutch State Mines to Chemicals Company -- Transforming a Business School -- Moving from Sales to Marketing -- Achieving Market Orientation -- Developing Business Strategy Dialogues at DSM -- Enhancing Business School Impact -- Embedding Business Strategy Dialogues as a Core Process -- Contributing to Business Strategy Dialogues -- Experimenting with Corporate Strategy Dialogues to Focus and Explore -- Branching out Beyond Strategy -- The Big Decision: Exit Petrochemicals?- Leveraging Faculty Learning Cycles -- Completing the Transformation of DSM -- Lessons for Academia and Business -- The Seven Traits of a Successful Company. |
ISBN: | 978-3-662-46299-7 ; 978-3-662-46298-0 |
Other identifiers: | 10.1007/978-3-662-46299-7 [DOI] |
Classification: | Unternehmensorganisation ; Produzierendes Gewerbe ; Philosophie und Theorie der Umweltforschung und des Umweltschutzes |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014019482