Thwaites, Des - In: Journal of Services Marketing 13 (1999) 6, pp. 500-516
Draws on the extant literature in the areas of services marketing, sport tourism and service quality to present a range … service quality in a sport‐tourism context. Emphasis is placed on the multidimensional nature of the issues involved. Generic … service and quality concepts and models are tailored to sport tourism through a range of examples. More in‐depth illustrations …