Introduction: the charity trap -- Business first: the roots of prosperity in the modern world -- Business last: the roots of failure in poverty aid -- Strong medicine: the Marshall plan as a business model -- Chase the devil: details for a Marshall model -- Conclusion: make it your business

"Great ideas don't just happen. Innovation springs from creative thinking-a method of the human mind that we can study and learn. In The Art of Ideas, William Duggan and Amy Murphy bring together business concepts with stories of creativity in art, politics, and history to provide a visual and...

"This book examines the prevailing concept that one person can take a new idea and turn it into an innovative product within the context of an existing company -- the intrapreneur or "corporate innovator" as the author puts it. This position, derived from entrepreneurship, dominates the popular...