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Behavioral models for market analysis : foundations for marketing action
Nicosia, Francesco M. (contributor); Wind, Yoram (contributor) - 1977
Persistent link: https://www.econbiz.de/10000053321
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Managerial analysis in marketing
Sturdivant, Frederick D.; Stern, Louis W.; Grabner jr., … - 1970
Persistent link: https://www.econbiz.de/10000051813
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Changing perspectives into marketing : a preliminary analysis of marketing theory
Möller, K. E. Kristian; Anttila, Mai - 1989
Persistent link: https://www.econbiz.de/10000762846
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Marketing
Beckman, Theodore N.; Davidson, William R.; Talarzyk, … - 1973 - 9. ed
Persistent link: https://www.econbiz.de/10000556850
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Marketing
Zikmund, William G.; Amico, Michael d' - 1984
Persistent link: https://www.econbiz.de/10000559680
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Marketing
Giles, G. B. - 1983 - 4. ed
Persistent link: https://www.econbiz.de/10000317372
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Marketing
Heidingsfield, Myron Samuel - 1968 - 2d ed., rev. and enl
Persistent link: https://www.econbiz.de/10000679620
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Marketing
Lamb, Charles W.; Hair, Joseph F.; McDaniel, Carl D. - 1996 - 3rd ed
Persistent link: https://www.econbiz.de/10000543596
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Marketing and customer behaviour
Jenkins, John R. G. - 1972
Persistent link: https://www.econbiz.de/10000666881