Behavioral models for market analysis : foundations for marketing action
Francesco M. Nicosia; Yoram Wind
| Year of publication: |
1977
|
|---|---|
| Other Persons: | Nicosia, Francesco M. (contributor) ; Wind, Yoram (contributor) |
| Publisher: |
Hinsdale, Ill. : Dryden Press |
| Subject: | Modell | Absatztheorie | Markttheorie | Theorie | Theory | Marketing | Marktforschung | Market research | Marketingmanagement | Marketing management | Marketingmodell |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Published items: |
11 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | 194 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung |
| Language: | English |
| Notes: | Includes bibliographies 11 Beiträge |
| ISBN: | 0-03-013616-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000053321