//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Segmentation and positioning f...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Marktforschung
8
Marketingmanagement
4
Vereinigte Staaten
4
Marketing management
3
Marktpsychologie
3
Theorie
3
Familie
2
Marketing
2
Markt
2
Theory
2
USA
2
Verbraucher
2
Absatz
1
Absatzorganisation
1
Absatzweg
1
Arbeitswissenschaft
1
Betriebsberatung
1
Betriebsplanung
1
Betriebswirtschaftslehre
1
Business economics
1
Consumer behaviour
1
Führungskräfte
1
Gesundheitspflege
1
Haushalt
1
Investitionsrechnung
1
Kaufverhalten
1
Konsumentenverhalten
1
Kredit
1
Los Angeles
1
Management
1
Managers
1
Market research
1
Marketingforschung
1
Marketingstrategie
1
Marktsegmentierung
1
Markttheorie
1
Multivariate Analyse
1
Multivariate analysis
1
Positionierung <Marketing>
1
Preisgestaltung
1
more ...
less ...
Type of publication
All
Article
12
Book / Working Paper
11
Language
All
Undetermined
17
English
6
Author
All
Myers, James H.
23
Reynolds, William H.
4
Alpert, Mark I.
3
Forgy, Edward W.
3
Mullet, Gary M.
2
Robertson, Thomas S.
2
Bucklin, Louis P.
1
Ehrenreich, Joseph W.
1
Grabner jr., John R.
1
Gutenberg, Arthur W.
1
Haug, Arne F.
1
Kernan, Jerome B.
1
Levy, Sidney J.
1
Mead, Richard R.
1
Norgaard, Richard L.
1
Richman, Eugene
1
Samli, A. Coskun
1
Stasch, Stanley F.
1
Stern, Louis W.
1
Sturdivant, Frederick D.
1
Tauber, Edward
1
Tauber, Edward Maury
1
more ...
less ...
Published in...
All
Journal of marketing
3
Journal of marketing research : JMR
2
Analytical methods in banking
1
Business topics
1
California management review
1
Competition in marketing
1
International's Series in Marketing Research
1
Journal of advertising research
1
Journal of the American Statistical Association : JASA
1
Marketing management : a quarterly business management publication of the American Marketing Association
1
Research Institute for Business and Economics, Reprint
1
more ...
less ...
Source
All
ECONIS (ZBW)
17
USB Cologne (EcoSocSci)
5
OLC EcoSci
1
Showing
21
-
23
of
23
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
21
Consumer behavior and marketing management
Myers, James H.
;
Reynolds, William H.
-
1967
Persistent link: https://www.econbiz.de/10004614474
Saved in:
22
Marketing
Myers, James H.
-
1986
-
1. print.
Persistent link: https://www.econbiz.de/10004716613
Saved in:
23
Determinant Buying Attitudes: Meaning and Measurement - Which attributes really relate to purchasing decisions and differentiate products? Reprinted form theJournal of Marketing.
Myers, James H.
;
Alpert, Mark I.
- In:
Marketing management : a quarterly business management …
6
(
1997
)
2
,
pp. 50
Persistent link: https://www.econbiz.de/10007249973
Saved in:
First
Prev
1
2
3
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->