Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marketing : Einführung in Theo...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Marketing
31,464
Deutschland
5,676
Marketingmanagement
4,822
Germany
4,558
Theorie
4,437
Theory
4,408
Marketing management
4,275
Consumer behaviour
3,207
Konsumentenverhalten
3,087
marketing
2,602
Relationship marketing
2,164
Beziehungsmarketing
2,158
Electronic Commerce
1,975
Marktforschung
1,864
Management
1,827
Strategisches Management
1,816
Verbraucherverhalten
1,796
Markenpolitik
1,745
Unternehmen
1,742
Brand management
1,731
Markenführung
1,724
Werbung
1,704
USA
1,692
Kundenmanagement
1,625
United States
1,386
Online-Marketing
1,322
Internet
1,305
Market research
1,234
Internet marketing
1,205
Agribusiness
1,103
Advertising
1,062
Erfolgsfaktor
1,058
Aufsatzsammlung
1,038
Marketingtheorie
1,002
Marketing theory
961
Innovation
923
Internationales Marketing
891
Markenartikel
851
Economics
845
E-commerce
840
more ...
less ...
Online availability
All
Free
8,890
Undetermined
8,577
Type of publication
All
Book / Working Paper
41,107
Article
12,225
Journal
579
Other
529
Type of publication (narrower categories)
All
Hochschulschrift
4,905
Article in journal
4,689
Aufsatz in Zeitschrift
4,689
Thesis
3,450
Collection of articles of several authors
2,265
Sammelwerk
2,265
Dissertation u.a. Prüfungsschriften
2,191
Lehrbuch
1,943
Graue Literatur
1,825
Non-commercial literature
1,825
Aufsatzsammlung
1,774
Aufsatz im Buch
1,675
Book section
1,675
Textbook
1,533
research-article
1,150
Bibliografie enthalten
1,040
Bibliography included
1,040
Konferenzschrift
1,040
Working Paper
731
Case study
688
Fallstudie
688
Arbeitspapier
623
Ratgeber
554
Guidebook
487
Conference proceedings
433
Handbook
394
Handbuch
394
Bibliographie
331
review-article
300
Glossar enthalten
218
Glossary included
218
Wörterbuch
195
Congress Report
185
Festschrift
180
conceptual-paper
177
review
177
Fallstudiensammlung
140
case-report
133
Einführung
114
viewpoint
107
more ...
less ...
Language
All
English
22,826
German
21,665
Undetermined
8,806
French
557
Hungarian
546
Polish
130
Russian
117
Spanish
63
Romanian
36
Italian
30
Ukrainian
29
Swedish
28
Dutch
26
Portuguese
26
Lithuanian
21
Finnish
10
Bulgarian
7
Czech
7
Danish
7
Croatian
7
Turkish
7
Slovak
6
Serbian
3
Arabic
2
Norwegian
2
Slovenian
2
Chinese
2
Old English (ca. 450-1100)
1
Estonian
1
Japanese
1
Kazakh
1
Macedonian
1
Multiple languages
1
Nepali
1
more ...
less ...
Author
All
Bruhn, Manfred
312
Meffert, Heribert
273
Kotler, Philip
262
Pepels, Werner
220
Homburg, Christian
167
Wiedmann, Klaus-Peter
155
Huber, Frank
146
Bauer, Hans H.
116
Belz, Christian
114
Fritz, Wolfgang
104
Tomczak, Torsten
99
Diller, Hermann
96
Irwin, Scott H.
94
Esch, Franz-Rudolf
87
Kreutzer, Ralf T.
78
Backhaus, Klaus
77
Ahlert, Dieter
76
Kuß, Alfred
71
Kleinaltenkamp, Michael
69
Burmann, Christoph
68
Kaiser, Harry M.
68
McDonald, Malcolm
67
Heinemann, Gerrit
66
Kirchgeorg, Manfred
66
Reinecke, Sven
65
Sheth, Jagdish N.
65
Sträßer, Anne-Katrin
65
Wilson, William W.
62
Good, Darrel L.
61
Unger, Fritz
59
Silberer, Günter
58
Dichtl, Erwin
54
Wirtz, Bernd W.
54
Albers, Sönke
53
Herrmann, Andreas
52
Olbrich, Rainer
52
Aaker, David A.
51
Jabbar, Mohammad A.
51
Armstrong, Gary
49
Jayne, Thomas S.
49
more ...
less ...
Institution
All
Agricultural and Applied Economics Association - AAEA
542
Springer Fachmedien Wiesbaden
510
Department of Agricultural, Food and Resource Economics, Michigan State University
236
Charles H. Dyson School of Applied Economics and Management, Cornell University
188
Department of Agribusiness and Applied Economics, North Dakota State University
147
International Association of Agricultural Economists - IAAE
143
European Association of Agricultural Economists - EAAE
140
Southern Agricultural Economics Association - SAEA
134
Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign
123
Economic Research Service, Department of Agriculture
111
American Marketing Association
103
African Association of Agricultural Economists - AAAE
98
NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management
97
Australian Agricultural and Resource Economics Society - AARES
94
Department of Applied Economics, College of Agricultural, Food, and Environmental Sciences
94
Verlag Dr. Kovač
78
Office of the Chief Economist, Department of Agriculture
72
Université Paris-Dauphine (Paris IX)
70
Haufe-Lexware GmbH & Co. KG
53
Department of Agricultural & Applied Economics, University of Wisconsin-Madison
51
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
49
Department of Agricultural and Resource Economics, University of California-Berkeley
47
International Livestock Research Institute (ILRI), Consultative Group on International Agricultural Research (CGIAR)
45
Springer Gabler <Firma>
42
Sociedade Brasileira de Economia e Sociologia Rural - SOBER
40
Western Agricultural Economics Association - WAEA
40
Gesellschaft zur Erforschung des Markenwesens
35
Verlag Franz Vahlen
34
Food Industry Center, College of Agricultural, Food, and Environmental Sciences
33
European Society for Opinion and Marketing Research
31
HAL
31
Agricultural and Food Policy Center (AFPC), Department of Agricultural Economics
30
Edward Elgar Publishing
29
Fördergesellschaft Marketing an der Universität Augsburg
29
OECD
29
Zwick Center for Food and Resource Policy, Department of Agricultural and Resource Economics
29
De Gruyter Oldenbourg
28
Springer-Verlag GmbH
27
Department of Agricultural and Resource Economics, University of Maryland
26
RWTH Aachen
25
more ...
less ...
Published in...
All
SpringerLink / Bücher
1,552
European Journal of Marketing
463
Springer eBook Collection
351
Springer eBook Collection / Business and Economics
349
Gabler Edition Wissenschaft
339
Europäische Hochschulschriften / 5
295
Research
243
Journal of Food Distribution Research
208
Marketing Intelligence & Planning
199
Lehrbuch
189
Journal of business research : JBR
164
Management Science
132
Journal of Agricultural and Applied Economics
130
Industrial marketing management : the international journal for industrial and high-tech firms
123
essentials
121
Hamburger Schriften zur Marketingforschung
111
Journal of Consumer Marketing
110
Gabler Research
98
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
98
International Food and Agribusiness Management Review
94
Innovatives Markenmanagement
91
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
88
Neue betriebswirtschaftliche Forschung : Nbf
85
Agricultural Economics Reports
80
Amber Waves
80
European journal of marketing : EJM
80
2007 Second International Conference, August 20-22, 2007, Accra, Ghana
79
International Journal of Bank Marketing
79
Journal of marketing education : JME
78
DUV / Wirtschaftswissenschaft
74
Journal of marketing management : MM
74
Schriften zu Marketing und Management
74
Schriftenreihe Schwerpunkt Marketing
74
Schriftenreihe Studien zum Konsumentenverhalten
74
farmdoc daily
74
Review of Marketing and Agricultural Economics
72
Springer eBook Collection / Business and Management
71
Agricultural and Resource Economics Review
70
Gabler-Edition Wissenschaft
70
International Marketing Review
70
more ...
less ...
Source
All
ECONIS (ZBW)
26,253
USB Cologne (EcoSocSci)
17,375
RePEc
6,382
Other ZBW resources
2,105
BASE
1,843
EconStor
244
USB Cologne (business full texts)
164
OLC EcoSci
70
ArchiDok
4
more ...
less ...
Showing
151
-
160
of
54,440
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
151
Readings in
marketing
information systems : a new era in
marketing
research
Smith, Samuel V.
;
Brien, Richard H.
;
Stafford, James E.
-
1968
Persistent link: https://www.econbiz.de/10000340503
Saved in:
152
Journal of
marketing
American Marketing Association
-
Thousand Oaks, CA : Sage Publishing
;
früher: Chicago, Ill.
;
…
-
1.1936/37 -
Persistent link: https://www.econbiz.de/10000356867
Saved in:
153
Journal of
marketing
research : JMR
American Marketing Association
-
1964-: Thousand Oaks, CA : SAGE Publishing
;
1964-2018: …
-
1.1964 -
Persistent link: https://www.econbiz.de/10000356868
Saved in:
154
Research in
marketing
: an annual compilation of research
Greenwich, Conn. : Jai Press
-
1.1978 - 15.1999; damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10000358206
Saved in:
155
Thexis : Fachzeitschrift für
Marketing
; Fachzeitschrift für
Marketing
des Instituts für
Marketing
und Handel an der Universität St. Gallen
Universität St. Gallen / Institut für Marketing und Handel
-
Wiesbaden : Gabler/GWV-Fachverl.
;
anfangs: Uttwil : …
;
…
-
1.1984 - 24.2007
Persistent link: https://www.econbiz.de/10000365721
Saved in:
156
International journal of research in
marketing
: IJRM ; official journal of the European
Marketing
Academy
Amsterdam : Elsevier
-
1.1984 -
Persistent link: https://www.econbiz.de/10000365767
Saved in:
157
Marktforschung & Management : M & M ; Zeitschrift für marktorientierte Unternehmenspolitik
Stuttgart : Schäffer-Poeschel Verl. für Wirtschaft, …
;
…
-
32.1988 - 42.1998; damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10000365785
Saved in:
158
Marketing
: ZFP ; journal of research and management
München : Beck
;
München : Vahlen
;
1979-1994: München …
;
…
-
1.1979 -
Persistent link: https://www.econbiz.de/10000366568
Saved in:
159
Planung & Analyse : Zeitschrift für Marktforschung und
Marketing
Frankfurt, M. : dfv-Mediengruppe
;
Frankfurt, M. : Dt. …
;
…
-
10.1983,6 - 30.2003; 32.2004 - 35.2007; 35.2008 - …
Persistent link: https://www.econbiz.de/10000366847
Saved in:
160
Der Einfluß der Marktintegration auf die Absatzpolitik der Unternehmen der westdeutschen Baumwollwebereien
Krabbe, Elisa
-
1969
Persistent link: https://www.econbiz.de/10000153914
Saved in:
First
Prev
12
13
14
15
16
17
18
19
20
21
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
