Marketing : Einführung in Theorie und Praxis
Andreas Scharf; Bernd Schubert
| Year of publication: |
1997 ; 2., aktualisierte Aufl.
|
|---|---|
| Authors: | Scharf, Andreas ; Schubert, Bernd |
| Publisher: |
Stuttgart : Schäffer-Poeschel |
| Subject: | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XII, 424 S. graph. Darst. 19 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch |
| Language: | German |
| Notes: | Literaturverz. S. 407 - 417 |
| ISBN: | 3-8252-1815-5 ; 3-7910-6023-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000608034