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Business Multimedia : innovati...
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Unternehmen
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8,170
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2,824
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2,425
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2,413
Strategisches Management
2,329
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2,255
Advertising effects
2,235
Werbung
2,094
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2,047
Information technology
1,988
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1,988
Viral marketing
1,879
Virales Marketing
1,873
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Press, World Trade
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98
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91
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90
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90
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82
Mertens, Peter
80
Greenstein, Shane M.
71
Fritz, Wolfgang
68
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62
Wildemann, Horst
61
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60
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60
Peitz, Martin
60
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59
Wiedmann, Klaus-Peter
59
Krcmar, Helmut
57
Wohlrabe, Klaus
57
Kollmann, Tobias
55
Falck, Oliver
54
Wagner, Joachim
54
Reichwald, Ralf
53
Economides, Nicholas
52
Bullinger, Hans-Jörg
51
Giovannetti, Emanuele
51
Khosrowpour, Mehdi
50
Brunello, Giorgio
49
Fairlie, Robert W.
49
Kreutzer, Ralf T.
49
Skiera, Bernd
47
Whinston, Andrew B.
46
Heinrich, Lutz Jürgen
45
Weber, Jürgen
44
Breitner, Michael H.
43
Dierkes, Meinolf
43
Knieps, Günter
43
Pfohl, Hans-Christian
43
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42
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41
Meffert, Heribert
41
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Edward Elgar Publishing
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EconWPA
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Springer International Publishing
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385
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364
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327
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321
Online Information Review
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286
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282
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246
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242
Telecommunications policy : the international journal of digital economy, data sciences and new media
238
International journal of internet marketing and advertising : IJIMA
224
Journal of retailing and consumer services
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184
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172
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153
Technological forecasting & social change : an international journal
143
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
131
Journal of advertising research
131
Aslib Proceedings
128
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
125
Journal of marketing communications
124
International journal of advertising : the review of marketing communications
122
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
120
Working paper
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Information systems research : ISR
118
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118
International journal of hospitality management
113
Journal of internet commerce
111
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110
Electronic commerce research
107
International journal of electronic marketing and retailing : IJEMR
100
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95
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
20,574
RePEc
2,056
Other ZBW resources
2,040
EconStor
1,129
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531
BASE
206
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177
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131
E-commerce : business, technology, society
Laudon, Kenneth C.
;
Traver, Carol Guercio
-
2010
-
6. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004950610
Saved in:
132
Handbook of research on mobile marketing management
Pousttchi, Key
(
contributor
); …
-
2010
Persistent link: https://www.econbiz.de/10004954755
Saved in:
133
Unternehmen
im multimedialen Umfeld : die erfolgreiche Nutzung der digitalen Technologien in der Praxis
Würgler, Andreas
-
1997
-
1. Aufl.
Persistent link: https://www.econbiz.de/10000613150
Saved in:
134
Strategic management in converging industries
Kaluza, Bernd
;
Blecker, Thorsten
;
Bischof, Christian
-
1998
Persistent link: https://www.econbiz.de/10001351072
Saved in:
135
Managing business networks : an inquiry into managerial knowledge in the
multimedia
industry
Prange, Christiane
-
1999
Persistent link: https://www.econbiz.de/10001351529
Saved in:
136
Kommunikation von Innovationsbarrieren : eine interaktive Diagnose in telekooperativen Reorganisationsprozessen
Englberger, Hermann J.
-
2000
Persistent link: https://www.econbiz.de/10001461300
Saved in:
137
Unternehmen
im multimedialen Umfeld : die erfolgreiche Nutzung der digitalen Technologien in der Praxis
Würgler, Andreas
-
1997
-
1. Aufl.
Persistent link: https://www.econbiz.de/10004316163
Saved in:
138
Gestaltung von lernenden
Unternehmen
unter Einsatz von multimedialen Technologien
Schäfer, Martina
-
1997
Persistent link: https://www.econbiz.de/10004320585
Saved in:
139
Multimedia
-Anwendungen : was Auftraggeber wissen sollten: Zielgruppen, Einsatzorte, Einsatzformen, Vorbereitung der Inhalte, Kostenfaktoren, Wahl des Auftragnehmers, Checklisten
Rietsch, Petra
-
1997
Persistent link: https://www.econbiz.de/10004566787
Saved in:
140
Business
multimedia
explained : a manager's guide to key terms & concepts
Keen, Peter G. W.
-
1997
Persistent link: https://www.econbiz.de/10004322489
Saved in:
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