Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marketing für die Generation X...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Marketing
31,412
Deutschland
6,077
Marketingmanagement
5,062
Germany
4,922
Theorie
4,557
Theory
4,526
Marketing management
4,513
Consumer behaviour
3,840
Konsumentenverhalten
3,721
Zielgruppe
2,868
marketing
2,596
Target group
2,469
Relationship marketing
2,338
Beziehungsmarketing
2,334
Werbung
2,018
Electronic Commerce
1,998
USA
1,924
Marktforschung
1,914
Brand management
1,850
Strategisches Management
1,846
Markenführung
1,843
Verbraucherverhalten
1,830
Management
1,826
Unternehmen
1,765
Markenpolitik
1,760
Kundenmanagement
1,634
United States
1,611
Online-Marketing
1,557
Internet marketing
1,437
Advertising
1,376
Internet
1,325
Market research
1,282
Agribusiness
1,103
Erfolgsfaktor
1,080
Aufsatzsammlung
1,049
Marketingtheorie
1,011
Marketing theory
970
Innovation
957
Internationales Marketing
918
Werbewirkung
904
more ...
less ...
Online availability
All
Free
9,122
Undetermined
8,994
Type of publication
All
Book / Working Paper
41,753
Article
13,821
Journal
585
Other
529
Type of publication (narrower categories)
All
Article in journal
5,718
Aufsatz in Zeitschrift
5,718
Hochschulschrift
4,992
Thesis
3,507
Collection of articles of several authors
2,296
Sammelwerk
2,296
Aufsatz im Buch
2,233
Book section
2,233
Dissertation u.a. Prüfungsschriften
2,213
Graue Literatur
1,973
Non-commercial literature
1,973
Lehrbuch
1,950
Aufsatzsammlung
1,800
Textbook
1,539
research-article
1,150
Bibliografie enthalten
1,048
Bibliography included
1,048
Konferenzschrift
1,045
Working Paper
835
Case study
747
Fallstudie
747
Arbeitspapier
718
Ratgeber
570
Guidebook
499
Conference proceedings
436
Handbook
397
Handbuch
397
Bibliographie
332
review-article
300
Glossar enthalten
219
Glossary included
219
Wörterbuch
195
Congress Report
185
Festschrift
180
conceptual-paper
177
review
177
Fallstudiensammlung
140
case-report
133
Einführung
114
Reprint
110
more ...
less ...
Language
All
English
24,297
German
22,409
Undetermined
8,823
French
571
Hungarian
545
Polish
130
Russian
118
Spanish
66
Romanian
36
Italian
31
Swedish
29
Ukrainian
29
Portuguese
28
Dutch
27
Lithuanian
21
Finnish
10
Bulgarian
7
Czech
7
Danish
7
Croatian
7
Slovak
7
Turkish
7
Serbian
3
Arabic
2
Norwegian
2
Slovenian
2
Chinese
2
Old English (ca. 450-1100)
1
Estonian
1
Japanese
1
Kazakh
1
Macedonian
1
Multiple languages
1
Nepali
1
more ...
less ...
Author
All
Bruhn, Manfred
313
Meffert, Heribert
274
Kotler, Philip
263
Pepels, Werner
222
Homburg, Christian
167
Wiedmann, Klaus-Peter
159
Huber, Frank
149
Bauer, Hans H.
119
Belz, Christian
115
Fritz, Wolfgang
104
Tomczak, Torsten
103
Diller, Hermann
98
Irwin, Scott H.
94
Esch, Franz-Rudolf
90
Kreutzer, Ralf T.
79
Backhaus, Klaus
77
Ahlert, Dieter
76
Kuß, Alfred
71
Burmann, Christoph
69
Kirchgeorg, Manfred
69
Kleinaltenkamp, Michael
69
Kaiser, Harry M.
68
McDonald, Malcolm
67
Reinecke, Sven
67
Heinemann, Gerrit
66
Sheth, Jagdish N.
65
Sträßer, Anne-Katrin
65
Wilson, William W.
62
Good, Darrel L.
61
Silberer, Günter
59
Unger, Fritz
59
Albers, Sönke
57
Dichtl, Erwin
54
Wirtz, Bernd W.
53
Herrmann, Andreas
52
Olbrich, Rainer
52
Jabbar, Mohammad A.
51
Aaker, David A.
50
Armstrong, Gary
49
Jayne, Thomas S.
49
more ...
less ...
Institution
All
Agricultural and Applied Economics Association - AAEA
542
Springer Fachmedien Wiesbaden
523
Department of Agricultural, Food and Resource Economics, Michigan State University
236
Charles H. Dyson School of Applied Economics and Management, Cornell University
188
Department of Agribusiness and Applied Economics, North Dakota State University
147
International Association of Agricultural Economists - IAAE
143
European Association of Agricultural Economists - EAAE
140
Southern Agricultural Economics Association - SAEA
134
Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign
123
Economic Research Service, Department of Agriculture
111
American Marketing Association
102
African Association of Agricultural Economists - AAAE
98
NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management
97
Australian Agricultural and Resource Economics Society - AARES
94
Department of Applied Economics, College of Agricultural, Food, and Environmental Sciences
94
Verlag Dr. Kovač
78
Office of the Chief Economist, Department of Agriculture
72
Université Paris-Dauphine (Paris IX)
70
Haufe-Lexware GmbH & Co. KG
53
Department of Agricultural & Applied Economics, University of Wisconsin-Madison
51
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
49
Department of Agricultural and Resource Economics, University of California-Berkeley
47
International Livestock Research Institute (ILRI), Consultative Group on International Agricultural Research (CGIAR)
45
Springer Gabler <Firma>
43
Sociedade Brasileira de Economia e Sociologia Rural - SOBER
40
Western Agricultural Economics Association - WAEA
40
Gesellschaft zur Erforschung des Markenwesens
35
Verlag Franz Vahlen
34
Food Industry Center, College of Agricultural, Food, and Environmental Sciences
33
European Society for Opinion and Marketing Research
31
HAL
31
Agricultural and Food Policy Center (AFPC), Department of Agricultural Economics
30
De Gruyter Oldenbourg
30
Edward Elgar Publishing
30
OECD
30
Fördergesellschaft Marketing an der Universität Augsburg
29
Zwick Center for Food and Resource Policy, Department of Agricultural and Resource Economics
29
Springer-Verlag GmbH
28
Department of Agricultural and Resource Economics, University of Maryland
26
RWTH Aachen
25
more ...
less ...
Published in...
All
SpringerLink / Bücher
1,570
European Journal of Marketing
463
Springer eBook Collection
359
Springer eBook Collection / Business and Economics
350
Gabler Edition Wissenschaft
341
Europäische Hochschulschriften / 5
297
Research
251
Journal of Food Distribution Research
208
Marketing Intelligence & Planning
199
Lehrbuch
190
Journal of business research : JBR
181
Management Science
132
Journal of Agricultural and Applied Economics
130
Industrial marketing management : the international journal for industrial and high-tech firms
124
essentials
122
Hamburger Schriften zur Marketingforschung
112
Journal of Consumer Marketing
110
Gabler Research
98
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
98
International Food and Agribusiness Management Review
94
Innovatives Markenmanagement
91
European journal of marketing : EJM
90
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
88
Neue betriebswirtschaftliche Forschung : Nbf
85
Journal of marketing management : MM
81
Agricultural Economics Reports
80
Amber Waves
80
2007 Second International Conference, August 20-22, 2007, Accra, Ghana
79
International Journal of Bank Marketing
79
Journal of marketing education : JME
78
DUV / Wirtschaftswissenschaft
75
Schriften zu Marketing und Management
74
Schriftenreihe Schwerpunkt Marketing
74
Schriftenreihe Studien zum Konsumentenverhalten
74
Springer eBook Collection / Business and Management
74
farmdoc daily
74
Management science : journal of the Institute for Operations Research and the Management Sciences
73
Review of Marketing and Agricultural Economics
72
Agricultural and Resource Economics Review
70
Gabler-Edition Wissenschaft
70
more ...
less ...
Source
All
ECONIS (ZBW)
28,377
USB Cologne (EcoSocSci)
17,463
RePEc
6,394
Other ZBW resources
2,105
BASE
1,843
EconStor
260
USB Cologne (business full texts)
171
OLC EcoSci
71
ArchiDok
4
more ...
less ...
Showing
1
-
10
of
56,688
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing
für die Generation X : so erreichen sie die 16- bis 29jährigen
Mienert, Irmela
;
Scherer, Klaus
-
1998
Persistent link: https://www.econbiz.de/10004693832
Saved in:
2
How cool brands stay hot : branding to generation Y and Z
Van den Bergh, Joeri
;
Behrer, Mattias
-
2016
-
Third edition
Persistent link: https://www.econbiz.de/10011485735
Saved in:
3
The corporate brand
Ind, Nicholas
-
1997
Persistent link: https://www.econbiz.de/10000621513
Saved in:
4
Die
Zielgruppe
Senioren : eine interdisziplinäre Analyse der älteren Konsumenten
Brünner, Björn O.
-
1997
Persistent link: https://www.econbiz.de/10000629200
Saved in:
5
Senioren als
Zielgruppe
: Kundenorientierung im Handel
Kölzer, Brigitte
-
1995
Persistent link: https://www.econbiz.de/10000542209
Saved in:
6
Micro-
Marketing
: Daten - Methoden - Praxis ; individualisiertes Massenmarketing, bessere Zielgruppensegmentierung, erhöhter Response, optimierte Vertriebssteuerung, Neukundengewin...
Nitsche, Martin
-
1998
Persistent link: https://www.econbiz.de/10000651156
Saved in:
7
Ein Meßkonzept zur Unterstützung des Marketingcontrolling in Einzelhandelsbetrieben
Henneking, Karl-Michael
-
1998
Persistent link: https://www.econbiz.de/10000676173
Saved in:
8
Wettlauf um die Frauen : der Bankkunde der Zukunft ist weiblich
Muthers, Helmut
(
ed.
)
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003779891
Saved in:
9
Einsatzpotential von Support Vector Machines (SVM)-Klassifikation für Scoring-Fragestellungen im Database
Marketing
: empirische Untersuchung am Beispiel der Kündigungsprognose von...
Zimmermann, Martin
-
2008
Persistent link: https://www.econbiz.de/10003772630
Saved in:
10
Die neuen Alten : eine Untersuchung der GfK-Nürnberg e.V.
1993
Persistent link: https://www.econbiz.de/10000109166
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
