The corporate brand
Nicholas Ind
| Year of publication: |
1997
|
|---|---|
| Authors: | Ind, Nicholas |
| Publisher: |
Basingstoke [u.a.] : Macmillan Business |
| Subject: | Markenartikel | Brand | Marketingmanagement | Marketing management | Zielgruppe | Target group | Organisationsgestaltung | Marke | Interaktion | Organisation | Marketing | Imagewerbung | Körperschaft |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XI, 184 S. graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Bibliography: p179. - Includes index : £25.00 |
| ISBN: | 0-333-67472-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000621513