The corporate brand
Year of publication: |
1997
|
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Authors: | Ind, Nicholas |
Publisher: |
Basingstoke [u.a.] : Macmillan Business |
Subject: | Markenartikel | Brand | Marketingmanagement | Marketing management | Zielgruppe | Target group | Organisationsgestaltung | Marke | Interaktion | Organisation | Marketing | Imagewerbung | Körperschaft |
Description of contents: | Table of Contents [gbv.de] |
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Social networks : neue Dimensionen der Markenführung
Reigber, Dieter, (1993)
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Private label strategy : how to meet the store brand challenge
Kumar, Nirmalya, (2007)
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Pittner, Martin, (2014)
- More ...
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Sociopolitical activist brands
Schmidt, Holger Joerg, (2021)
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Ind, Nicholas, (2009)
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Ind, Nicholas, (2007)
- More ...