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Marketing
96
Marketing management
58
Marketingmanagement
58
Marktforschung
51
Marketingtheorie
41
Marketing theory
37
Consumer behaviour
34
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34
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31
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30
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27
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25
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25
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22
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19
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16
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14
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13
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13
Welt
12
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12
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10
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10
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10
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10
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9
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9
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9
Online-Marketing
9
Digitalisierung
8
Digitization
8
Social Web
8
Social web
8
Verbraucher
7
Knowledge management
6
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6
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5
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5
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206
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66
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8
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Konferenzschrift
116
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9
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English
229
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50
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1
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Bennett, Peter D.
4
Edmunds, Holly
4
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3
Bernhardt, Kenneth L.
3
Blanchard, Simon
3
Cross, Samantha N. N.
3
Epp, Amber M.
3
Flynn, Andrea Godfrey
3
Gielens, Katrijn
3
Grewal, Dhruv
3
Humphreys, Ashlee
3
Im, Subin
3
Lisjak, Monika
3
Mallapragada, Girish
3
Malter, Alan J.
3
Mehta, Ravi
3
Packard, Grand
3
Saboo, Alok
3
Satornino, Cinthia B.
3
Umashankar, Nita
3
Adler, Lee
2
Alderson, Wroe
2
Andreasen, Alan R.
2
Bartels, Robert D. W.
2
Berry, Leonard L.
2
Blair, Edward
2
Bloch, Thomas M.
2
Brown, Tom
2
Cowan, Donald R. G.
2
Cox, Reavis
2
Czepiel, John A.
2
Evans, Kenneth R.
2
Ferber, Robert
2
Ferrell, Odies C.
2
Fisk, George
2
Gelb, Betsy D.
2
George, William R.
2
Haas, Raymond M.
2
Houston, Michael J.
2
Jaworski, Bernard J.
2
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American Marketing Association
274
AMA Summer Academic Conference <2022, Chicago>
3
AMA Summer Academic Conference <2022, Online>
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2021, Online>
3
AMA Winter Academic Conference <2022, Las Vegas, Nev.>
3
AMA Winter Academic Conference <2022, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
AMA Winter Academic Conference <2024, Online>
3
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
3
Summer Educators' Conference
3
Educators' Conference
2
Marketing Educators' Conference <1976, Memphis, Tenn.>
2
Services Marketing Conference <6, 1987, San Diego, Calif.>
2
Special Educators' Conference <1, 1981, Orlando, Fla.>
2
University of Michigan / School of Business Administration
2
Winter Educators' Conference <1993, Newport Beach, Calif.>
2
Winter Educators' Conference <1994, Saint Petersburg, Fla.>
2
Winter Educators' Conference <1995, La Jolla, Calif.>
2
Winter Educators' Conference <1996, Hilton Head Island, SC>
2
Winter Educators' Conference <1997, Saint Petersburg Beach, Fla.>
2
Winter Educators' Conference <1998, Austin, Tex.>
2
Winter Educators' Conference <1999, St. Petersburg, Fla.>
2
Winter Educators' Conference <2002, Austin, Tex.>
2
50th Anniversary International Symposium of Marketing and Allied Disciplines <1965, Washington, DC>
1
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Educator's Conference <2015, Chicago, Ill.>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
ATTITUDE RESEARCH CONFERENCE <9, 1978, TARPON SPRINGS, FLA.>
1
Advanced Research Techniques Forum <1, 1990, Beaver Creek, Colo.>
1
American Farm Economic Association
1
American Management Association
1
Attitude Research Conference <21, 1990, Newport Beach, Calif.>
1
Behavioral Research Conference <1, 1990, Chicago, Ill.>
1
Behavioral Research Conference Strategic Decision from Behavioral Research <1, 1990, Newport Beach, Calif.>
1
Chemical Market Research Association
1
Conference From Advertising to Communication Research <2, 1981, Paris>
1
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Series / American Marketing Association
33
Marketing theory and applications
16
Proceedings series / American Marketing Association
13
AMA educators' proceedings
8
Combined proceedings (Spring Conference + Fall Conference)
5
Educators' conference proceedings
4
Educators' proceedings
4
Fall conference / Proceedings
4
Journal of marketing
4
AMA proceedings series
3
Business proceedings / American Marketing Association
3
AMA reprint series
2
Marketing Research Techniques Series, American Marketing Association
2
Michigan business papers
2
Proceedings of the ... National Conference of the American Marketing Association
2
Proceedings of the Winter Conference of the American Marketing Association
2
... AMA educators' proceedings
1
2004 AMA educators' proceedings
1
2005 AMA educators' proceedings
1
2006 AMA educators' proceedings
1
2007 AMA educators' proceedings
1
2008 AMA educators' proceedings
1
AMA briefings & surveys
1
AMA educators proceedings
1
Bibliography series / American Marketing Association
1
Deutsche Hochschulschriften : DHS
1
EBSCOhost eBook Collection
1
Fall Conference / Abstracts of papers
1
Journal of historical research in marketing
1
June Conference proceedings / American Marketing Association
1
Market research series
1
Marketing Research Technique Series, American Marketing Association
1
Marketing knowledge series
1
Marketing management and the Indian economy
1
Michigan business papers : a publication of the Bureau of Business Research, Graduate School of Business Administration
1
Proceedings of the ... AMA annual marketing conference
1
Proceedings series
1
The Bottom Line
1
The service industries journal
1
Vraagstukken van heden om morgen, Comité ter Bestudering van Ordeningsvraagstukken
1
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ECONIS (ZBW)
190
USB Cologne (EcoSocSci)
84
OLC EcoSci
5
Other ZBW resources
1
Showing
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271
Journal of marketing research : JMR
American Marketing Association
-
Chicago, Ill. : Assoc.
-
1.1964 -
Persistent link: https://www.econbiz.de/10004045050
Saved in:
272
AMA educators' proceedings
American Marketing Association
-
Chicago, Ill.
-
1983 - 1988
Persistent link: https://www.econbiz.de/10004049522
Saved in:
273
Theoretical developments in marketing : [proceedings of a conference held in Phoenix, Ariz., Feb. 10 - 13, 1980]
Lamb, Charles William
(
contributor
)
-
1980
Persistent link: https://www.econbiz.de/10004051039
Saved in:
274
AMA winter educators' conference
Winter Educators' Conference
;
American Marketing Association
-
Chicago, Ill. : American Marketing Assoc.
-
1983 - 1989
Persistent link: https://www.econbiz.de/10004287244
Saved in:
275
Journal of international marketing
American Marketing Association
-
Chicago, Ill. : Assoc.
-
1.1993 -
Persistent link: https://www.econbiz.de/10004291676
Saved in:
276
Marketing news : reporting on marketing and its association
American Marketing Association
-
Chicago, Ill. : AMA
-
Nachgewiesen 8.1974/75 -
Persistent link: https://www.econbiz.de/10004294456
Saved in:
277
Annual Services Marketing Conference proceedings
Services Marketing Conference
;
American Marketing …
-
Chicago, Ill.
-
7.1988(1989) nachgewiesen
Persistent link: https://www.econbiz.de/10004296716
Saved in:
278
AMA winter and summer educators' conference proceedings
Educators' Conference
;
American Marketing Association
-
Chicago, Ill. : American Marketing Assoc.
-
Nachgewiesen 2004 -
Persistent link: https://www.econbiz.de/10004913730
Saved in:
279
Combined proceedings / American Marketing Association
American Marketing Association
-
Chicago, Ill.
Persistent link: https://www.econbiz.de/10004858569
Saved in:
280
Journal of marketing : JM
American Marketing Association
-
Chicago, Ill. : American Marketing Association
;
New …
-
1.1936/37 -
Persistent link: https://www.econbiz.de/10004862484
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