Introduction -- Platform strategy -- Creator labor -- Social media entertainment intermediaries -- Authenticity, community, and brand culture -- Cultural politics of social media entertainment -- Globalizing social media entertainment -- Conclusion

Grundlagen des Medienmanagements -- Branchenorientiertes Medienmanagement: Zeitungs- und Zeitschriftenmanagement, Buchmanagement, Film-Management, TV-Management, Radiomanagement, Musikmanagement, Video- und Computerspielemanagement, Internetmanagement und Social Media -- Internationales...