Medien- und Internetmanagement
Bernd W. Wirtz
| Year of publication: |
2003 ; 3., überarb. und erw. Aufl.
|
|---|---|
| Authors: | Wirtz, Bernd W. |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Medienökonomik | Media economics | Mediensektor | Media industries | Management | Internet | Multimedia | Theorie | Theory | Massenmedien | Electronic Commerce | Medienwirtschaft |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XV, 800 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Bibliografie enthalten ; Bibliography included |
| Language: | German |
| Notes: | Literaturverz. S. [741] - 792 |
| ISBN: | 3-409-31661-2 |
| Classification: | Pressewesen ; Rundfunk allgemein ; Neue elektronische Medien ; Betriebswirtschaft: Sonstiges ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014006581