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A synthesis of some market area delimination models
O'Kelly, Morton E. - In: Growth and change : a journal of urban and regional policy 20 (1989) 3, pp. 14-33
Persistent link: https://www.econbiz.de/10001068551
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Specification and empirical evaluation of a simple asymmetric market share model
Vanden Abeele, Pierre; Gijsbrechts, Els; Vanhuele, Marc - 1987
Persistent link: https://www.econbiz.de/10000739187
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Toward a general theory of marketing: resource-advantage theory as an extension of Alderson's theory of market processes
Hunt, Shelby D.; Arnett, Dennis B. - In: A twenty-first century guide to Aldersonian marketing …, (pp. 453-471). 2006
Persistent link: https://www.econbiz.de/10003279831
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Relacje podmiotów rynkowych w warunkach zmian
Bilińska-Reformat, Katarzyna (contributor) - 2009
Persistent link: https://www.econbiz.de/10003953936
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"The voice of the consumer?" : speculations on the limits to the marketing analogy
Wensley, Robin - 2008
Persistent link: https://www.econbiz.de/10003610483
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Markets, market-making and marketing
Araujo, Luis - 2008
Persistent link: https://www.econbiz.de/10003610686
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Further evolving the new dominant logic of marketing : from services to the social construction of markets
Peñaloza, Lisa; Venkatesh, Alladi - 2008
Persistent link: https://www.econbiz.de/10003610698
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Implikationen des Market-Based-View für das Entrepreneurial Marketing
Kollmann, Tobias; Kuckertz, Andreas - In: Entrepreneurial Marketing : Besonderheiten, Aufgaben …, (pp. 47-60). 2008
Persistent link: https://www.econbiz.de/10003600369
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Implikationen des Market-Based-View für das Entrepreneurial Marketing
Kollmann, Tobias; Kuckertz, Andreas - In: Entrepreneurial Marketing : Besonderheiten, Aufgaben …, (pp. 51-65). 2015
Persistent link: https://www.econbiz.de/10010531092
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Reflections on Danish theory of marketing
Ingebrigtsen, Stig (contributor) - 1981
Persistent link: https://www.econbiz.de/10003256057