The current and also future situation on the work market presents great challenges for the personnel marketing activities of the food producers. At the same time, in the companies the knowledge increasingly prevails, that it is primarily those who succeed in attracting particularly suitable and...

Preferences for food products are usually analysed employing multi-attributive Attitude Measurement, Conjoint Analysis and recently Discrete Choice Modelling approaches. From a theoretical point of view, Choice Modelling based on random utility theory (RUT) outperforms traditional Conjoint...

Die große Sortiments- und Begriffsvielfalt, die eine Besonderheit des Produktes Wein darstellen, führen für den Konsumenten beim Kauf zu einer äußerst komplexen und schwierigen Entscheidungssituation. Da Wein zudem überwiegend im Lebensmitteleinzelhandel ohne fachliche Beratung gekauft...

Aesthetic enjoyment and landscape beauty are increasingly recognized as significant attributes of cultural landscapes. Agriculture is an important integral part of the cultural landscape in many places. To date, however, there has been little research into the visual quality of agricultural...