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Modifying reality : marketing for the 22nd century
Paz, Gabriel H. de la - In: Journal of global scholars of marketing science : … 24 (2014) 3, pp. 246-261
Persistent link: https://www.econbiz.de/10010408202
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Marketing 2.0
Bruyère, Sébastien - In: Competitive intelligence 2.0 : organization, innovation …, (pp. 93-115). 2011
Persistent link: https://www.econbiz.de/10009273222
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Valuing marketing's contribution
Doyle, Peter - 2008
Persistent link: https://www.econbiz.de/10003654959
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"Marketing theory and applications" ; 2004=Vol. 15
Cron, William L. (contributor) - 2004
Persistent link: https://www.econbiz.de/10002170130
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Marketing
Blythe, Jim - 2006
Persistent link: https://www.econbiz.de/10003204204
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Marketing OD
Weiss, Alan - In: Practicing organization development : a guide for …, (pp. 211-237). 2005
Persistent link: https://www.econbiz.de/10002861447
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Marketing
MacIver, Colin - Institute of Practitioners in Advertising <London> - 1959
Persistent link: https://www.econbiz.de/10002418844
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Markets and marketing
2004
Persistent link: https://www.econbiz.de/10002095446
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Effective marketing
Walter, L. Rohe - 1938
Persistent link: https://www.econbiz.de/10002979742
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A framework for marketing management
Kotler, Philip - 2003 - 2. ed.
Persistent link: https://www.econbiz.de/10001684851