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Category Management als Lösungsansatz der kundenorientierten Restrukturierung in Distribution und Handel
Gerling, Michael - In: Grössenmanagement und kundenorientierte …, (pp. 135-156). 1996
Persistent link: https://www.econbiz.de/10001320208
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Management, strategy, and industry structure as influences on the success of new firms : a structural model
Keeley, Robert H. - In: Management science : journal of the Institute for … 36 (1990) 10, pp. 1256-1267
Persistent link: https://www.econbiz.de/10001097174
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Marketing technological products to industry
Hill, Roy W. - 1973
Persistent link: https://www.econbiz.de/10000050701
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Effective marketing of technical innovation
Czuchry, Andrew J.; Yasin, Mahmoud M. - In: International journal of business innovation and research 1 (2006/07) 4, pp. 448-463
Persistent link: https://www.econbiz.de/10003787584
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Unfortunately the introduction of our new product will be delayed : an exploratory examination of factors that influence a firm to announce changes in its new product plans
Schatzel, Kim E.; Calantone, Roger J.; Droge, Cornelia - In: The journal of applied business research 24 (2008) 2, pp. 115-126
Persistent link: https://www.econbiz.de/10003710233
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Cost-reducing innovation and the role of patent intermediaries in increasing market efficiency
Agrawal, Anupam; Bhattacharya, Shantanu; Hasija, Sameer - In: Production and operations management : an international … 25 (2016) 2, pp. 173-191
Persistent link: https://www.econbiz.de/10011457454
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The entrepreneur’s go-to-market innovation strategy : towards a decision-analytic framework and a road mapping process to create radically successful businesses driving spectacular...
Gwanyebit Kehbila, Anderson - In: Journal of small business and entrepreneurship : JSBE 33 (2021) 6, pp. 689-716
Persistent link: https://www.econbiz.de/10012623261
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Management of organizational change : leveraging transformation
Harigopal, K. - 2006 - 2nd ed.
Persistent link: https://www.econbiz.de/10003075561