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Allocation of advertising budget between multiple channels to support sales in multiple markets
Abedi, Vahideh Sadat - In: Journal of the Operational Research Society : OR 68 (2017) 2, pp. 134-146
Persistent link: https://www.econbiz.de/10011625870
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Consumer response to gay and lesbian imagery : how product type and stereotypes affect consumers' perceptions
Pounders, Kathrynn; Mabry-Flynn, Amanda - In: Journal of advertising research 56 (2016) 4, pp. 426-440
Persistent link: https://www.econbiz.de/10011628663
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A theory of bundling advertisements in media markets
Murphy, Kevin M.; Palacios-Huerta, Ignacio - 2016
Persistent link: https://www.econbiz.de/10011609284
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"Is there a gap in the market, and is there a market in the gap?" : how advertising planning performs markets
Jacobi, Erik S.; Freund, James; Araujo, Luis - In: Marketing performativity : theories, practices and devices, (pp. 37-60). 2017
Persistent link: https://www.econbiz.de/10011616285
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A longitudinal assessment of consumers' attitudes toward physician's advertising
Moser, H. R.; Freeman, Gordon L. - In: Journal of business and economic perspectives 43 (2016) 1, pp. 103-124
Persistent link: https://www.econbiz.de/10011617369
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Magazine online advertising in France and the United States
Lascu, Dana-Nicoleta; Marcheva, Marta; Thieringer, Kendree - In: Journal of fashion marketing and management 20 (2016) 1, pp. 120-135
Persistent link: https://www.econbiz.de/10011575443
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Marketing and american consumer culture : a cultural studies analysis
Berger, Arthur Asa - 2016
Persistent link: https://www.econbiz.de/10011578916
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Determinants and consequences of firms' perception by investors, consumers, and executives
Focke, Florens - 2016
Persistent link: https://www.econbiz.de/10011583648
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Text-based network industries and endogenous product differentiation
Hoberg, Gerard; Phillips, Gordon M. - In: Journal of political economy 124 (2016) 5, pp. 1423-1465
Persistent link: https://www.econbiz.de/10011560483
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Advertising expensive mortgages
Gurun, Umit G.; Matvos, Gregor; Seru, Amit - In: The journal of finance : the journal of the American … 71 (2016) 5, pp. 2371-2416
Persistent link: https://www.econbiz.de/10011562361