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The impact of advertising disclaimers (fine print) on brand attitudes
Black, Gregory S.; Hankins, Kristine Watson - In: The journal of brand management : an international journal 20 (2012/13) 4, pp. 298-308
Persistent link: https://www.econbiz.de/10009729356
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Advertising expensive mortgages
Gurun, Umit G.; Matvos, Gregor; Seru, Amit - 2013
Persistent link: https://www.econbiz.de/10009733326
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Investment, acquisitions, and financial constraints
Pierce, Joshua R. - 2007
Persistent link: https://www.econbiz.de/10009697372
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Optimal attorney advertising
Stone, Michael P.; Miceli, Thomas J. - In: International review of law and economics 32 (2012) 3, pp. 329-338
Persistent link: https://www.econbiz.de/10009657375
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To show or not show : using user profiling to manage internet advertisement campaigns at Chitika
Mookerjee, Radha; Kumar, Subodha; Mookerjee, Vijay S. - In: Interfaces : the INFORMS journal on the practice of … 42 (2012) 5, pp. 449-464
Persistent link: https://www.econbiz.de/10009661444
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Ronald Coase's first amendment
Stone, Geoffrey R. - In: The journal of law & economics 54 (2011) 4, pp. 367-382
Persistent link: https://www.econbiz.de/10009663337
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The power of a package
Lado Cousté, Nora; Martos-Partal, Mercedes; Martínez … - In: Journal of advertising research 52 (2012) 3, pp. 364-375
Persistent link: https://www.econbiz.de/10009663631
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Markets, firms, and property rights : a celebration of the research of Ronald Coase
2011
Persistent link: https://www.econbiz.de/10009665174
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Impact of direct-to-consumer advertising on pharmaceutical prices and demand
Dave, Dhaval; Saffer, Henry - In: Southern economic journal 79 (2012) 1, pp. 97-126
Persistent link: https://www.econbiz.de/10009667953
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The effect of advertising on collusion in the U.S. brewing industry : a trigger strategy approach
Yao, Feng - In: Atlantic economic journal : AEJ 40 (2012) 1, pp. 21-37
Persistent link: https://www.econbiz.de/10009629794