To show or not show : using user profiling to manage internet advertisement campaigns at Chitika
Radha Mookerjee; Subodha Kumar; Vijay S. Mookerjee
| Year of publication: |
2012
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|---|---|
| Authors: | Mookerjee, Radha ; Kumar, Subodha ; Mookerjee, Vijay S. |
| Published in: |
Interfaces : the INFORMS journal on the practice of operations research. - Catonsville, MD : INFORMS, ISSN 0092-2102, ZDB-ID 120785-4. - Vol. 42.2012, 5, p. 449-464
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| Subject: | Marketingmanagement | Marketing management | Werbewirkung | Advertising effects | Werbung | Advertising | USA | United States | Messebeteiligung | Trade fair participation | Online-Marketing | Internet marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009661444