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Future communications technological advances and their principal implications for advertising
Jugenheimer, Donald W. - 1972
Persistent link: https://www.econbiz.de/10000715769
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Advertising and promotion in food marketing
Gallo, Anthony E. - 1984 - Reprod
Persistent link: https://www.econbiz.de/10000717465
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Rivalry in the US automobile industry : an advertising approach
Ramrattan, Lall - 1986
Persistent link: https://www.econbiz.de/10000720664
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Unfairness and deception in appliance markets
Morley, John F. - 1986
Persistent link: https://www.econbiz.de/10000780651
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When advertising tried harder : the sixties: the golden age of american advertising
Dobrow, Larry - 1984
Persistent link: https://www.econbiz.de/10000686653
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The incumbency reinforcement theory of advertising and profitability
Berg, Gerald Carl - 1984
Persistent link: https://www.econbiz.de/10000689840
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Advertising : its role in modern marketing
Dunn, S. Watson; Barban, Arnold M. - 1986 - 6. ed
Persistent link: https://www.econbiz.de/10000693747
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Advertising and its mental laws
Adams, Henry F. - 1985 - Reprint, orig. publ. New York 1916
Persistent link: https://www.econbiz.de/10000694423
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Dictionary of marketing & advertising
Baker, Michael John - 1990 - 2. ed
Persistent link: https://www.econbiz.de/10000806150