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The king of Madison Avenue : David Ogilvy and the making of modern advertising

Roman, Kenneth - 2009 - 1. ed.

Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work … describes the creation of some of history's most famous advertising campaigns, and how Ogilvy's approach is still relevant for …

Persistent link: https://www.econbiz.de/10003756243

An empirical analysis of consumers' attitudes toward physicians' services advertising : a comparative cross-sectional study

Moser, H. R. - In: Services marketing quarterly 29 (2007/08) 3, pp. 75-98

Persistent link: https://www.econbiz.de/10003756462

The advertising-price relationship : theory and evidence

Iwasaki, Natsuko; Kudo, Yasushi; Tremblay, Carol Horton; … - In: International journal of the economics of business 15 (2008) 2, pp. 149-167

Persistent link: https://www.econbiz.de/10003756463

Targeting a minority without alienating the majority : advertising to gays and lesbians in mainstream media

Oakenfull, Gillian K.; McCarthy, Michael S.; Greenlee, … - In: Journal of advertising research 48 (2008) 2, pp. 191-198

Persistent link: https://www.econbiz.de/10003742651

An empirical analysis of consumers' attitudes toward physicians' advertising

Moser, H. R. - In: Health marketing quarterly 25 (2007/08) 3, pp. 270-288

Persistent link: https://www.econbiz.de/10003764732

Limited information and advertising in the US personal computer industry

Sovinsky, Michelle - In: Econometrica : journal of the Econometric Society, an … 76 (2008) 5, pp. 1017-1074

Persistent link: https://www.econbiz.de/10003765864

Dynamic market impacts of generic dairy advertising

Nicholson, Charles F.; Kaiser, Harry M. - In: Journal of business research : JBR 61 (2008) 11, pp. 1125-1135

Persistent link: https://www.econbiz.de/10003766630

The strategic timing incentives of commercial radio stations : an empirical analysis using multiple equilibria

Sweeting, Andrew - 2008

Persistent link: https://www.econbiz.de/10003784231

Impulsive and self-conscious : adolescents' vulnerability to advertising and promotion

Pechmann, Cornelia; Levine, Linda; Loughlin, Sandra; … - 2009

Persistent link: https://www.econbiz.de/10003785644

Brewing wars of attrition for profit (and concentration)

Iwasaki, Natsuko; Seldon, Barry J.; Tremblay, Victor J. - In: Review of industrial organization : RIO 33 (2008) 4, pp. 263-279

Persistent link: https://www.econbiz.de/10003785751

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