The advertising-price relationship : theory and evidence
Natsuko Iwasaki, Yasushi Kudo, Carol Horton Tremblay and Victor J. Tremblay
| Year of publication: |
2008
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|---|---|
| Authors: | Iwasaki, Natsuko ; Kudo, Yasushi ; Tremblay, Carol Horton ; Tremblay, Victor J. |
| Published in: |
International journal of the economics of business. - Abingdon, Oxfordshire : Routledge, ISSN 1357-1516, ZDB-ID 1196953-2. - Vol. 15.2008, 2, p. 149-167
|
| Subject: | Werbung | Advertising | Preismanagement | Pricing strategy | Unvollkommener Markt | Incomplete market | Brauerei | Brewery | Zigarettenindustrie | Cigarette industry | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003756463