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Competition and the growth of advertising in the US and Britain, 1800 - 1914
Corley, Thomas A. B. - In: Business and economic history : journal of the Business … 17 (1988), pp. 155-167
Persistent link: https://www.econbiz.de/10001089706
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What in the world is going on? : some trends in international advertising issues
Sherry, John F. - In: Journal of global marketing 1 (1987) 1, pp. 165-186
Persistent link: https://www.econbiz.de/10001090654
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Transferability and adaptability of products and promotion themes in multinational marketing : MNCs in LDCs
Keegan, Warren J. - In: Journal of global marketing 1 (1987) 1, pp. 85-103
Persistent link: https://www.econbiz.de/10001090659
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The fleeting effect of advertising : empirical evidence from a case study
Boyd, Roy - In: Economics letters 34 (1990) 4, pp. 375-379
Persistent link: https://www.econbiz.de/10001096907
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Interindustry differences in advertising in US manufacturing : 1963 - 1977
Esposito, Frances F. - In: Review of industrial organization : RIO 5 (1990) 1, pp. 53-80
Persistent link: https://www.econbiz.de/10001100234
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Does purely predatory advertising exist?
Seldon, Barry J. - In: Review of industrial organization : RIO 5 (1990) 3, pp. 45-70
Persistent link: https://www.econbiz.de/10001100269
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National and retail advertising : their effects on competition
Tokle, Robert John - In: Studies in economic analysis 13 (1990) 1, pp. 56-72
Persistent link: https://www.econbiz.de/10001100407
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Innovation, Marktstruktur und Werbung
Schulenburg, Johann-Matthias von der - In: Hamburger Jahrbuch für Wirtschafts- und … 33 (1988), pp. 141-153
Persistent link: https://www.econbiz.de/10001065750
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Will US companies substantiate advertising claims directly to consumers?
Anderson, Carol H. - In: Journal of consumer studies and home economics 10 (1986) 1, pp. 21-34
Persistent link: https://www.econbiz.de/10001071120
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Origin and early development of outdoor advertising in the United States
Hendon, Donald W. - In: European journal of marketing : EJM 20 (1986) 5, pp. 7-17
Persistent link: https://www.econbiz.de/10001071369