Will US companies substantiate advertising claims directly to consumers?
Year of publication: |
1986
|
---|---|
Authors: | Anderson, Carol H. |
Published in: |
Journal of consumer studies and home economics. - Oxford [u.a.] : Blackwell, ISSN 0309-3891, ZDB-ID 83050-1. - Vol. 10.1986, 1, p. 21-34
|
Subject: | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | USA | United States |
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