Franchising is a system of marketing and distribution where an independent businessperson, the franchisee, is granted …, franchising allows for efficient expansion of good business practices, the development of intellectual property both domestically … and internationally, and the promotion and growth of small businesses. Since the late 1950s, the franchising business …

ENGLISH ABSTRACT: The business format, franchising, can be defined as "the granting of a licence for a predetermined … financial return by a franchising company (franchisor) to its franchisees. The grant entitles them to make use of a complete …, p4 as cited by Altinay, L. 2004)Franchising as a business model can be seen in essence as a proven business model that …