Factors that drive the perceived success of franchises in South Africa
Stefanie de Wet, Geoff Bick, Russell Abratt
| Year of publication: |
2021
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|---|---|
| Authors: | De Wet, Stefanie ; Bick, Geoff ; Abratt, Russell |
| Published in: |
International journal of business and emerging markets : IJBEM. - Olney, Bucks : Inderscience Enterprises, ISSN 1753-6227, ZDB-ID 2453814-0. - Vol. 13.2021, 1, p. 52-73
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| Subject: | franchising | South Africa | customer relationships | emerging markets | Südafrika | Franchising | Beziehungsmarketing | Relationship marketing | Schwellenländer | Emerging economies |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBEM.2021.112776 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012505442