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Non-comparative versus comparative advertising as a quality signal
Emons, Winand; Fluet, Claude - 2009
Persistent link: https://www.econbiz.de/10003807989
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Special issue on creativity research in advertising
Sasser, Sheila L. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003808064
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Defining the necessary components of creative, effective ads
Rossiter, John R. - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 139-144
Persistent link: https://www.econbiz.de/10003808446
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Advertising, brand loyalty and pricing
Chioveanu, Ioana - In: Games and economic behavior 64 (2008) 1, pp. 68-80
Persistent link: https://www.econbiz.de/10003811594
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Today's advertising laws: will they survive the digital revolution?
Sharp, Byron; Wind, Yoram - In: Journal of advertising research 49 (2009) 2, pp. 120-126
Persistent link: https://www.econbiz.de/10003860373
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Advertising impact generalizations in a marketing mix context
Hanssens, Dominique M. - In: Journal of advertising research 49 (2009) 2, pp. 127-129
Persistent link: https://www.econbiz.de/10003860384
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Business models for media firms : does competition matter for how they raise revenue?
Kind, Hans Jarle; Nilssen, Tore; Sørgard, Lars - 2009
raise revenue. A media firm can either be financed by advertising revenue, by direct payment from the viewers (or the …, the larger is the fraction of their revenue coming from advertising. A media firm's scope for raising revenues from ads …
Persistent link: https://www.econbiz.de/10003861802
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Testing US advertising belief and attitude measures in France
Truong, Yann; McColl, Rod; Descubes, Irena - In: Journal of euromarketing 18 (2009) 1, pp. 35-46
Persistent link: https://www.econbiz.de/10003862185
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Essays in industrial organization
Karle, Heiko - 2009
Persistent link: https://www.econbiz.de/10003862846
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Economic growth and the design of search engines
Saint-Paul, Gilles (contributor) - 2009
because of the resources diverted away from R and D into advertising. But these mechanisms generate opposite level effects on …
Persistent link: https://www.econbiz.de/10003866911