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Strategic advertising and pricing with sequential buyer search
Stahl, Dale O. - 1991
Persistent link: https://www.econbiz.de/10000827758
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Dynamic models of advertising competition : open- and closed-loop extensions
Erickson, Gary M. - 1991
Persistent link: https://www.econbiz.de/10000828686
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Upstream pricing and advertising signal downstream demand
Albæk, Svend; Overgaard, Per Baltzer - 1992
Persistent link: https://www.econbiz.de/10000829431
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Upstream pricing and advertising signal downstream demand
Albæk, Svend; Overgaard, Per Baltzer - 1992
Persistent link: https://www.econbiz.de/10000834354
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Role of advertising in oligopolistic markets : theory and evidence
Metwally, Mokhtar Mohammed - 1991
Persistent link: https://www.econbiz.de/10000840812
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Price competition and advertising in oligopoly
Bester, Helmut; Petrakēs, Emmanuēl - 1992
Persistent link: https://www.econbiz.de/10000842124
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Advertising consumption : a theoretical analysis
Selvanathan, Eliyathamby Antony - 1987
Persistent link: https://www.econbiz.de/10000745774
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Alternatieve benaderingen van het media-selectie en -planningsprobleem
Dekimpe, Marnik G. - 1988
Persistent link: https://www.econbiz.de/10000750969
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Kommunikative Marketingplanung bei Werbebeschränkungen
Hets, Johannes G. - 1989
Persistent link: https://www.econbiz.de/10000801452
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Product rivalry with multiple strategic weapons : an empirical analysis of price and advertising competition
Slade, Margaret Emily - 1990
Persistent link: https://www.econbiz.de/10000804101