Going beyond a conceptual discussion of tourism, this textbook covers management perspectives both in operational and … strategic terms. It has been written to provide students with an understanding of the fundamental business management aspects of … tourism, together with the specific techniques required for successful management of the variety of tourism businesses. Each …

matter in management; 2. The arts into actions: Arts-based Initiatives; 3. The value of Arts-based Initiatives in business; 4 …

Cover -- Virtual Vic A Management Fable -- Contents -- Preface -- Acknowledgments. -- Introduction -- Chapter 1 …

Now fully revised and updated-the classic book on effective R&D management "This thoughtful and detailed work outlines … Murphree, Jr., PhD, former Chairman, Department of Engineering Management, The George Washington University "Provides a superb … disparate individuals into a unified plan. Managing Research, Development, and Innovation, Third Edition covers the management …

Front Cover -- Integrated Management -- Copyright Page -- Dedication -- Contents -- List of Figures -- List of Tables … Management Enables Value Maximization -- Business Models -- Key Customers -- Value Proposition -- Capabilities -- Value Added … -- Integrated Value Maximization -- Change Management -- Integrated Reporting - Evidence of Change -- Chapter Summary …