Focuses on the nature of marketing objectives and on facets of their time‐relatedness, flexibility and consistency. Compares the nature of the objectives as between domestic and export markets, and US and UK markets. Concludes that there is very little difference between UK and US markets,...

Posits that there are many opportunities emerging for profitable participation in the US market by foreign business firms. Offers ten key points for business success in the US marketplace, going on to analyse these. Concludes that each of these points should be addressed to achieve an optimum...

Uses ten case studies to illustrate technology transfer to Eastern Europe in the form of contractual joint ventures. Defines the basic concept of industrial co‐operation or contractual joint venture, providing a working definition and an internationally accepted definition. Investigates the...

Introduces the four forthcoming articles in this themed issue by describing them thus: two of them describe the impact of US banks on the UK corporate market for bank services and the concurrent internationalization of British banks; the remaining two articles report empirical findings regarding...

Documents US banks' expansion overseas and stresses that London has, internationally, been an important centre for them in their operations. States also that by early 1979 US banks were the largest bank group in the UK and that by the early 1970s US bank lending to UK manufacturing industry was...

Presents a composite picture of public attitudes towards marketing, consumerism and related regulations at the beginning of a new decade. Employs a research instrument used abroad, a study of consumers in England was undertaken for the purpose of uncovering attitudes towards the marketing system...

Investigates, following a recent survey, the product image of UK goods among a sample of French retail managers. States that results of the survey were uncomplimentary to UK products with regard to technological sophistication and quality. Examines through a further survey the stereotypes as...