//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Strategic marketing problems :...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Marketingmanagement
16,883
Marketing management
16,065
Marketing
3,758
Verkauf
3,453
Selling
3,034
Konsumentenverhalten
2,704
Consumer behaviour
2,699
Theorie
2,601
Theory
2,591
Beziehungsmarketing
2,159
Relationship marketing
2,151
Deutschland
1,775
Germany
1,704
USA
1,500
United States
1,467
Markenführung
1,363
Brand management
1,361
Strategisches Management
1,218
Online-Marketing
1,190
Internet marketing
1,156
Unternehmenserfolg
1,067
Firm performance
1,059
Strategic management
939
Salespeople
888
Verkaufspersonal
887
Innovation
880
SME
784
KMU
783
Internationales Marketing
773
International marketing
746
Social Web
723
Social web
723
Marktforschung
721
Werbung
682
Business-to-business marketing
678
B-to-B-Marketing
677
Lieferantenmanagement
662
Supplier relationship management
662
Advertising
619
Market research
597
more ...
less ...
Online availability
All
Undetermined
4,461
Free
1,986
Type of publication
All
Article
10,961
Book / Working Paper
9,548
Journal
77
Type of publication (narrower categories)
All
Article in journal
8,524
Aufsatz in Zeitschrift
8,524
Aufsatz im Buch
2,356
Book section
2,356
Hochschulschrift
1,306
Graue Literatur
1,233
Non-commercial literature
1,233
Thesis
1,067
Lehrbuch
794
Collection of articles of several authors
732
Sammelwerk
732
Textbook
680
Working Paper
603
Arbeitspapier
585
Bibliografie enthalten
583
Bibliography included
583
Case study
474
Fallstudie
474
Aufsatzsammlung
406
Ratgeber
293
Guidebook
270
Konferenzschrift
222
Conference proceedings
143
Reprint
122
Glossar enthalten
112
Glossary included
112
Handbook
93
Handbuch
93
Dissertation u.a. Prüfungsschriften
80
Conference paper
77
Konferenzbeitrag
77
Festschrift
46
Amtsdruckschrift
44
Fallstudiensammlung
44
Government document
44
Collection of articles written by one author
42
Sammlung
42
Bibliographie
41
Bibliografie
37
Systematic review
30
more ...
less ...
Language
All
English
15,139
German
4,925
Undetermined
314
French
94
Polish
41
Russian
33
Hungarian
24
Spanish
18
Dutch
17
Swedish
15
Italian
11
Ukrainian
11
Portuguese
4
Romanian
4
Bulgarian
3
Slovak
3
Turkish
2
Valencian
1
Czech
1
Danish
1
Finnish
1
Croatian
1
Kazakh
1
Macedonian
1
Norwegian
1
Slovenian
1
Serbian
1
more ...
less ...
Author
All
Kotler, Philip
123
Bruhn, Manfred
108
Homburg, Christian
88
Meffert, Heribert
76
Pepels, Werner
63
Keller, Kevin Lane
45
Sheth, Jagdish N.
43
Albers, Sönke
40
Kirchgeorg, Manfred
40
Kumar, V.
39
Tomczak, Torsten
39
Backhaus, Klaus
36
Kleinaltenkamp, Michael
35
Bauer, Hans H.
34
Belz, Christian
34
Esch, Franz-Rudolf
34
Wiedmann, Klaus-Peter
33
Piercy, Nigel
32
Kitchen, Philip J.
31
Marshall, Greg W.
31
Diller, Hermann
29
Madhani, Pankaj M.
29
Vrontis, Demetris
29
Berndt, Ralph
27
Peter, Jerome Paul
27
Agnihotri, Raj
26
Burmann, Christoph
26
Kerin, Roger A.
26
Kuß, Alfred
26
Reinecke, Sven
25
Fritz, Wolfgang
24
O'Cass, Aron
24
Lancaster, Geoffrey
23
McDonald, Malcolm
23
Varadarajan, Rajan
23
Fantapié Altobelli, Claudia
22
Hinson, Robert
22
Johnston, Mark W.
22
Krafft, Manfred
22
Melewar, T. C.
22
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
74
American Marketing Association
63
Books on Demand GmbH <Norderstedt>
22
National Bureau of Economic Research
17
European Society for Opinion and Marketing Research
15
Fördergesellschaft Marketing an der Universität Augsburg
14
IGI Global
13
OECD
13
Haufe-Lexware GmbH & Co. KG
12
Verlag Dr. Kovač
11
Verlag Franz Vahlen
11
Wiley-VCH
9
Chartered Institute of Marketing
8
De Gruyter Oldenbourg
8
Duncker & Humblot
8
Fachhochschule Reutlingen / European School of Business
8
Harvard Graduate School of Business Administration
8
NetLibrary, Inc
8
Information Resources Management Association
7
UVK Verlagsgesellschaft mbH
7
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
7
AMACOM
6
American Management Association
6
Edward Elgar Publishing
6
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
6
National Industrial Conference Board
6
Uni-Taschenbücher GmbH
6
Center of Market Oriented Product and Production Management
5
DePaul University / College of Commerce
5
Erasmus Research Institute of Management
5
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
5
Berliner Wissenschafts-Verlag
4
Campus Verlag
4
Erich-Schmidt-Verlag <Berlin>
4
GABAL-Verlag GmbH
4
Gesellschaft Entwicklung, Konstruktion, Vertrieb
4
INSEAD
4
Internationales Arbeitsamt
4
Macquarie University / Department of Economics
4
Pearson Studium
4
more ...
less ...
Published in...
All
Journal of business research : JBR
373
Industrial marketing management : the international journal for industrial and high-tech firms
358
SpringerLink / Bücher
245
Journal of strategic marketing
198
The journal of business & industrial marketing
147
European journal of marketing : EJM
140
Europäische Hochschulschriften / 5
136
Journal of the Academy of Marketing Science
136
Journal of marketing management : MM
125
Journal of marketing
124
The journal of personal selling & sales management : JPSSM
115
Journal of marketing communications
105
Journal of retailing and consumer services
93
Marketing intelligence & planning
86
Gabler Edition Wissenschaft
82
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
81
Springer eBook Collection
78
Management science : journal of the Institute for Operations Research and the Management Sciences
72
The journal of brand management : an international journal
60
Lehrbuch
59
Business horizons
57
Journal of personal selling & sales management
55
Springer eBook Collection / Business and Economics
54
Asia Pacific journal of marketing and logistics
53
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
Journal of marketing research : JMR
50
The marketing review
50
International marketing review
47
Journal of advertising research
47
Marketing : ZFP ; journal of research and management
47
Harvard business review : HBR
46
Journal of business ethics : JOBE
45
Journal of global marketing
45
Psychology & marketing
45
Marketing letters : a journal of research in marketing
43
Harvard-Business-Manager : das Wissen der Besten
42
Journal of business economics : JBE
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of business-to-business marketing
41
The journal of product & brand management
41
more ...
less ...
Source
All
ECONIS (ZBW)
19,167
USB Cologne (EcoSocSci)
1,290
RePEc
71
EconStor
33
BASE
10
USB Cologne (business full texts)
9
OLC EcoSci
3
ArchiDok
2
Other ZBW resources
1
more ...
less ...
Showing
1
-
10
of
20,586
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Personal
selling
in marketing
Olariu, Ioana
- In:
Studies and scientific researches / Economics edition / …
(
2017
),
pp. 95-101
Persistent link: https://www.econbiz.de/10011810970
Saved in:
2
Telemarketing in action : a handbook of marketing and sales applications
Stevens, Michael
-
1995
Persistent link: https://www.econbiz.de/10000542114
Saved in:
3
"Marketing theory and applications" : ... AMA Winter Educators' Conference
1990
Persistent link: https://www.econbiz.de/10000412095
Saved in:
4
Market and sales forecasting
Bolt, Gordon John
-
1981
-
2. ed
Persistent link: https://www.econbiz.de/10000049884
Saved in:
5
Handbook of modern marketing
Buell, Victor P.
(
ed.
)
-
1970
Persistent link: https://www.econbiz.de/10000051483
Saved in:
6
Promotional strategy : managing the marketing communications process
Engel, James F.
;
Warshaw, Martin R.
;
Kinnear, Thomas C.
-
1983
-
5. ed
Persistent link: https://www.econbiz.de/10000061671
Saved in:
7
Industrial marketing : cases and concepts
Corey, E. Raymond
-
1962
Persistent link: https://www.econbiz.de/10000340499
Saved in:
8
Industrial marketing : cases and concepts
Corey, E. Raymond
-
1976
-
2. ed
Persistent link: https://www.econbiz.de/10000048482
Saved in:
9
Marketing management : readings in operational effectiveness
Shapiro, Stanley J.
-
1974
Persistent link: https://www.econbiz.de/10000329047
Saved in:
10
Coordinating the five facets of integrated marketing communications
Raulas, Mika
;
Vepsäläinen, Ari P. J.
-
1993
Persistent link: https://www.econbiz.de/10000879798
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->