Jang, Sungha; Kim, Jinsoo; Song, Reo; Kim, Ho - In: Asia Pacific Journal of Marketing and Logistics 30 (2018) 3, pp. 705-724
Purpose: Actual product-harm crises pose significant challenges to firms, but so can defaming product-harm crises, which are defined as crises caused by false or malicious rumors made by consumers or competing firms. Unlike typical product-harm crises, in defaming product-harm crises, the truth...