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Milewicz, John; Herbig, Paul; Day, Ken - In: Journal of euro-marketing 12 (2002) 2, pp. 55-70

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Herbig, Paul; Palumbo, Fred; O'Hara, Brad - In: Journal of professional services marketing 14 (1996) 2, pp. 55-78

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Herbig, Paul; Milewicz, John; Golden, James E. - In: The journal of business & industrial marketing 9 (1994) 1, pp. 60-69

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Herbig, Paul; O'Hara, Bradley; Palumbo, Fredenck A. - In: Marketing intelligence & planning 16 (1998) 6-7, pp. 425-435

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