The number of product recalls has considerably increased during the last decade resulting in escalating costs for the public and companies likewise. Companies are confronted not only with severe consequences of their short-term performance (e.g. sales) but also of long-term marketing metrics...

Product-harm crises are among a firm s worst nightmares. Since marketing investments may be instrumental to convince consumers to purchase the firmamp;apos's products again, it is important to provide an adequate measurement of the effectiveness of these investments, especially after the crisis....

Die vorliegende Arbeit beschäftigt sich mit der Suche nach möglichen Rechtfertigungen für zwingende Bestimmungen im Privatrecht. Da das Privatrecht stark vom Prinzip der Privatautonomie geprägt ist, werfen zwingende Bestimmungen die grundsätzliche Frage auf, ob diese wirklich notwendig...