The Impact of Product Recall Communication on Brand Image, Brand Attitude and Perceived Product Quality
Year of publication: |
2012
|
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Authors: | Kübler, Raoul V. |
Other Persons: | Albers, Sönke (contributor) |
Publisher: |
[2012]: [S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Produktqualität | Product quality | Markenführung | Brand management | Produkthaftung | Product liability | Markenartikel | Brand |
Extent: | 1 Online-Ressource (33 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments May 16, 2012 erstellt |
Other identifiers: | 10.2139/ssrn.2060858 [DOI] |
Classification: | M30 - Marketing and Advertising. General ; M31 - Marketing ; C31 - Cross-Sectional Models; Spatial Models |
Source: | ECONIS - Online Catalogue of the ZBW |
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