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Begründungsmuster von Konsumenten : attributionstheoretische Grundlagen und Einflußmöglichkeiten im Marketing
Niemeyer, Hans-Georg - 1993
Persistent link: https://www.econbiz.de/10009700949
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Price promotion for emotional impact
Aydinli, Aylin; Bertini, Marco; Lambrecht, Anja - In: Journal of marketing 78 (2014) 4, pp. 80-96
Persistent link: https://www.econbiz.de/10010381386
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Modelling air carrier choices with a Segment Specific Cross Nested Logit model
Drabas, Tomasz; Wu, Cheng-lung - In: Journal of air transport management 32 (2013), pp. 8-16
Persistent link: https://www.econbiz.de/10010127372
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Incorporating responsiveness to marketing efforts in brand choice modeling
Fok, Dennis; Paap, Richard; Franses, Philip Hans - In: Econometrics : open access journal 2 (2014) 1, pp. 20-44
We put forward a brand choice model with unobserved heterogeneity that concerns responsiveness to marketing efforts. We …
Persistent link: https://www.econbiz.de/10010336207
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Increasing a brand's competitive clout : the role of market share, consumer preference, and price sensitivity
Gázquez-Abad, Juan Carlos; Martínez-López, Francisco J. - In: Journal of marketing management : MM 32 (2016) 1/2, pp. 71-99
Persistent link: https://www.econbiz.de/10011438590
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The brand origin meaning transfer model (BOMT) : an integrative theoretical model
D'Antone, Simona; Merunka, Dwight - In: International marketing review 32 (2015) 6, pp. 713-731
Persistent link: https://www.econbiz.de/10011517602
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Consumer poaching, brand switching, and price transparency
Schultz, Christian - In: Economics letters 123 (2014) 3, pp. 266-269
Persistent link: https://www.econbiz.de/10010400174
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The interrelationships between brand and channel choice
Neslin, Scott A.; Jerath, Kinshuk; Bodapati, Anand; … - In: Marketing letters : a journal of research in marketing 25 (2014) 3, pp. 319-330
Persistent link: https://www.econbiz.de/10010401320
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How do advertised brands benefit from private labels? : an application of rational expectations models
Chen, Guan-ru - In: Applied economics 46 (2014) 22/24, pp. 2891-2902
Persistent link: https://www.econbiz.de/10010417137
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Context effects as customer reaction on delisting of brands
Wiebach, Nicole; Hildebrandt, Lutz - 2010
are presented which investigate customers' switching behavior if a (sub-)brand is unavailable and key determinants of the … resulting behavior are discussed. Various conditions are tested by taking into account context theory. The results reveal that …
Persistent link: https://www.econbiz.de/10008749823