Similar Search Results

Soda Wars : The Effect of a Soda Tax Election on University Beverage Sales

Taylor, Rebecca - 2018

We examine how soda sales changed due to the campaign attention and election outcome of a local excise tax on sugar-sweetened beverages (SSB), most commonly referred to as a soda tax. Using panel data of beverage sales from university retailers in Berkeley, California, we estimate that soda...

Persistent link: https://www.econbiz.de/10012908497

Buy Rough, Sell Smooth

Glasserman, Paul - 2019

Recent work has documented roughness in the time series of stock market volatility and investigated its implications for option pricing. We study a strategy for trading stocks based on measures of their implied and realized roughness. A strategy that goes long the roughest-volatility stocks and...

Persistent link: https://www.econbiz.de/10012896765

Consumers’ Expectations of Sales Events : How Satisfied are Consumer with Shopping During Sales Events?

Sharma, Dheeraj - 2017

Past researchers have examined the influence of sales events on multitude of variables. However, there exists a gap with regards to specific examination of the influence of sales events on consumer participation in sales events and their expectations from the sales events. In this study, we...

Persistent link: https://www.econbiz.de/10012945965

Influence of Promotional Strategy on Private Label Sales Versus Manufacturer Brand Sales in the Supermarket and Hypermarket Channels : An Analysis from the Method of Stepwise Regre...

Cristina, Marin - 2016

The current study aims to research the promotional strategies targeted to the consumer of a single-product category. Primarily, it focuses on the study of the influence made by the promotional strategies of Manufacturer brands (MB) in the sales of the whole category in general and, in the...

Persistent link: https://www.econbiz.de/10013001922

Do Emotions Sell? Impact of Emotional Expressions on Sales in Space-Sharing Economy

Wang, Xunyi - 2020

As an innovative service operations model, the unique characteristics of the space-sharing economy call for the understanding of emotional and psychological aspects in managing such service operations models. In this paper, we empirically examine how unstructured emotional information offered by...

Persistent link: https://www.econbiz.de/10012850990

Selling Experiments : Menu Pricing of Information

Bergemann, Dirk - 2014

A monopolist sells informative experiments to heterogeneous buyers. Buyers differ in their prior information, and hence in their willingness to pay for additional signals. The monopolist can profitably offer a menu of experiments. We show that, even under costless information acquisition and...

Persistent link: https://www.econbiz.de/10013050890

Investigating the role of product assortment in technology-enabled sales platforms

Thomas, Jacquelyn S.; Jap, Sandy D.; Dillon, William R.; … - In: Journal of interactive marketing : a quarterly … 55 (2021), pp. 31-51

Persistent link: https://www.econbiz.de/10013041308

Advance Selling to Strategic Consumers : Preorder Contingent Production Strategy with Advance Selling Target

Wei, Mike Mingcheng - 2018

Motivated by emerging industry practices, this paper studies the effectiveness of a new advance selling strategy in … is contingent on an advance selling target. We find that compared to other advance selling strategies, such as the … traditional advance selling strategy and the capacity rationing strategy, the PCP strategy is effective in mitigating strategic …

Persistent link: https://www.econbiz.de/10012923555

The Value of Commitments When Selling to Strategic Consumers : A Supply Chain Perspective

Kabul, Mustafa - 2018

We consider a decentralized supply chain consisting of a retailer and a supplier that serves forward-looking consumers in two periods. In each period, the supplier and the retailer dynamically set the wholesale and retail price to maximize their own profits. The consumers are heterogeneous in...

Persistent link: https://www.econbiz.de/10012932687

Re-designing adaptive selling strategies : the role of different types of shopping companions

Scholz, Tobias M.; Redler, Jörn; Pagel, Sven - In: Review of managerial science : RMS 15 (2021) 5, pp. 1243-1280

Persistent link: https://www.econbiz.de/10012549751