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Marketing management : a strategic, decision-making approach
Mullins, John W.; Walker, Orville C.; Boyd, Harper W.; … - 2005 - 5. ed
Persistent link: https://www.econbiz.de/10001795505
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Small business solutions : how to fix and prevent the thirteen biggest problems that derail business
Hisrich, Robert D. - 2004
Persistent link: https://www.econbiz.de/10001790531
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Marketing communications management : concepts and theories, cases and practices
Copley, Paul - 2004
Persistent link: https://www.econbiz.de/10001897329
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Managerial marketing policies and decisions
Meloan, Taylor W. (compiler);  … - 1970
Persistent link: https://www.econbiz.de/10001932753
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Turizm kak ėkonomičeskij prioritet
Prourzin, Leonid Jurʹevič - 2004
Persistent link: https://www.econbiz.de/10001958301
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Managerial Marketing : Perspectives and Viewpoints
Kelley, Eugene J.; Lazer, William - 1958
Persistent link: https://www.econbiz.de/10001503752
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Unternehmer und Unternehmensperspektiven für Klein- und Mittelunternehmen : Festschrift für Hans Jobst Pleitner
Brauchlin, Emil (ed.); Pleitner, Hans Jobst (honouree);  … - 2000
Persistent link: https://www.econbiz.de/10001506877
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RAVE TM: die nächste Generation im Shareholder Value Management
Strack, Rainer; Villis, Ulrich - In: Journal of business economics : JBE 71 (2001) 1, pp. 67-84
Persistent link: https://www.econbiz.de/10001549359
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Market knowledge management
Slotegraaf, Rebecca (contributor) - 1999
Persistent link: https://www.econbiz.de/10001463366
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Zur Integration des Marketing in das strategische Management
Jenner, Thomas - In: Die Unternehmung : Swiss journal of business research … 51 (1997) 1, pp. 33-47
Persistent link: https://www.econbiz.de/10001215659