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The role of consumer market research in new product decision-making: some preliminary findings
Trott, Paul; Lataste, Antoine - In: The Entrepreneurship-Innovation-Marketing Interface : …, (pp. 409-423). 2005
Persistent link: https://www.econbiz.de/10002685042
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Anlaufmanagement in der Fast Moving Consumer Goods Industrie : Herausforderungen und Erfolgsfaktoren
Held, Tobias - In: PPS-Management : Zeitschrift für ERP-Systeme in … 14 (2009) 1, pp. 37-40
Persistent link: https://www.econbiz.de/10003808414
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Tourism as a leverage of internationalization for consumer goods firms : a case study approach
Poulis, Konstantinos; Yamin, Mo - In: New challenges to international marketing, (pp. 69-85). 2009
Persistent link: https://www.econbiz.de/10003850178
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L' industria dei beni di consumo in Italia : contesto, sfide, opportunità
Ferrario, Ivo (ed.); Calabrò, Antonio (preface);  … - 2014
Persistent link: https://www.econbiz.de/10011415792
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Resale Price Maintenance (RPM) : the US and EU perspectives
Kucuk, S. Umit; Timmermans, Harry J. P. - In: Journal of retailing and consumer services 19 (2012) 5, pp. 537-544
Persistent link: https://www.econbiz.de/10009613730
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Kooperation versus Fusion in der Konsumgüterindustrie : Wirkungsanalyse und wettbewerbspolitische Würdigung
Büchler, Jan-Philipp - 2009
Persistent link: https://www.econbiz.de/10003829207
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Vertragliche Vertriebssysteme und EU-Wettbewerbsrecht : eine Analyse rechtlicher Restriktionen aus Sicht der Konsumgüterhersteller
Mattmüller, Roland; Geiseler, Bernd - In: Jahrbuch der Absatz- und Verbrauchsforschung 48 (2002) 4, pp. 387-405
Persistent link: https://www.econbiz.de/10001736495
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Standardisation versus adaption of business practices in Europe : 20 years of the Single European Market and two decades of (scarce) research
Apfelthaler, Gerhard - In: European journal of international management : EJIM 9 (2015) 3, pp. 283-287
Persistent link: https://www.econbiz.de/10011551207
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Soft power with a hard edge : EU policy tools and energy security
Goldthau, Andreas; Sitter, Nick - In: Review of international political economy : RIPE 22 (2015) 5, pp. 941-965
Persistent link: https://www.econbiz.de/10011453849