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Vries, Lisette de; Gensler, Sonja; Leeflang, Peter - In: Journal of interactive marketing : a quarterly … 26 (2012) 2, pp. 83-91

Persistent link: https://www.econbiz.de/10009558966

Modeling markets : analyzing marketing phenomena and improving marketing decision making

Leeflang, Peter; Wieringa, Jaap E.; Bijmolt, Tammo H. A.; … - 2015

This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. Its primary focus is on models that can be used by managers to support marketing decisions. The market environment is changing rapidly and constantly. With the...

Persistent link: https://www.econbiz.de/10011308726

Improving pharmacy store performance : the merits of over-the-counter drugs

Wieringa, Jaap E.; Reber, Katrin Christiane; Leeflang, Peter - In: European journal of marketing : EJM 49 (2015) 7/8, pp. 1276-1299

Persistent link: https://www.econbiz.de/10011338672

Comparing methods to separate treatment from self-selection effects in an online banking setting

Gensler, Sonja; Leeflang, Peter; Skiera, Bernd - In: Journal of business research : JBR 66 (2013) 9, pp. 1272-1278

Persistent link: https://www.econbiz.de/10009756056

Antecedents to strategic flexibility : management cognition, firm resources and strategic options

Combe, Ian A.; Rudd, John M.; Leeflang, Peter; … - In: European journal of marketing : EJM 46 (2012) 10, pp. 1320-1339

Persistent link: https://www.econbiz.de/10009661195

Changing consumer markets and marketing in China

Zhang, Sha; Doorn, Jenny van; Leeflang, Peter - In: International journal of business and emerging markets … 4 (2012) 4, pp. 328-351

Persistent link: https://www.econbiz.de/10009670322

Knowledge generation in marketing

Leeflang, Peter; Peluso, Alessandro M. - In: Quantitative marketing and marketing management : …, (pp. 149-170). 2012

Persistent link: https://www.econbiz.de/10009621122

Improving marketing's contribution to new product development

Drechsler, Wenzel; Natter, Martin; Leeflang, Peter - In: The journal of product innovation management : an … 30 (2013) 2, pp. 298-315

Persistent link: https://www.econbiz.de/10009723177

Modeling the effects of promotional efforts on aggregate pharmaceutical demand : what we know and challenges for the future

Wieringa, Jaap E.; Osinga, Ernst C.; Ruiz Conde, Enar; … - In: Innovation and marketing in the pharmaceutical industry …, (pp. 591-628). 2014

Persistent link: https://www.econbiz.de/10010353471

Search engine advertising effectiveness in a multimedia campaign

Zenetti, German; Bijmolt, Tammo H. A.; Leeflang, Peter; … - In: International journal of electronic commerce : IJEC 18 (2013/14) 3, pp. 7-38

Persistent link: https://www.econbiz.de/10010360072