Changing consumer markets and marketing in China
Year of publication: |
2012
|
---|---|
Authors: | Zhang, Sha ; Doorn, Jenny van ; Leeflang, Peter |
Published in: |
International journal of business and emerging markets : IJBEM. - Olney, Bucks : Inderscience Publ., ISSN 1753-6219, ZDB-ID 2442561-8. - Vol. 4.2012, 4, p. 328-351
|
Subject: | Konsumentenverhalten | Consumer behaviour | Internationales Marketing | International marketing | Bibliometrie | Bibliometrics | China |
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