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Grundlagen der Marketing-Kommu...
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1
Die Entwicklung wettbewerbsorientierter Marketingstrategien auf Basis des Konzepts der strategischen Gruppen : dargestellt am Beispiel der Hersteller von Hochleistungs-PCs und PC-S...
Hannig, Uwe
-
1993
Persistent link: https://www.econbiz.de/10000864762
Saved in:
2
Die Entwicklung wettbewerbsorientierter Marketingstrategien auf Basis des Konzepts der strategischen Gruppen : dargestellt am Beispiel der Hersteller von Hochleistungs-PCs und PC-S...
Hannig, Uwe
-
1993
Persistent link: https://www.econbiz.de/10000349266
Saved in:
3
Marketing in dynamischen Hochtechnologiemärkten : Lösungsansätze am Beispiel professioneller Personalcomputer
Hölzl, Markus
-
1990
Persistent link: https://www.econbiz.de/10000818155
Saved in:
4
Marketing-Analysen : Konzepte und Strategien im PC-Markt
Kauffmann, Manfred
-
1993
Persistent link: https://www.econbiz.de/10000340262
Saved in:
5
Markteintrittsbarrieren und Unternehmensstrategie : Industrieökonomische Ansätze und eine Fallstudie zum Personal-Computer-Markt
Minderlein, Martin
-
1989
Persistent link: https://www.econbiz.de/10000768131
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6
Die Technologiedynamik im Marktentwicklungsprozeß : eine modellgestützte Analyse der Technologieevolution am Beispiel der Personal Computer
Douwe, Ulrich van
-
1996
Persistent link: https://www.econbiz.de/10000554897
Saved in:
7
Adoptions and orphans in the early microcomputer market
Gandal, Neil
- In:
The journal of industrial economics
47
(
1999
)
1
,
pp. 87-105
Persistent link: https://www.econbiz.de/10001255649
Saved in:
8
Adoptions and orphans in the early microcomputer market
Gandal, Neil
;
Greenstein, Shane M.
;
Salant, David J.
-
1995
Persistent link: https://www.econbiz.de/10000914364
Saved in:
9
Umsetzung der integrierten
Kommunikation
: Anreizsysteme zur Implementierung integrierter Kommunikationsarbeit
Boenigk, Michael
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001539947
Saved in:
10
Market segmentation and the sources of rents from innovation : personal computers in the late 1980's
Bresnahan, Timothy F.
;
Stern, Scott
;
Trajtenberg, Manuel
-
1996
Persistent link: https://www.econbiz.de/10000602151
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