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Marktsegmentierung mit dem automatischen Interaktionsdetektor : methodische Fortschritte - Reflexe im Tourismus
Vavrik, Ursula - 1990
Persistent link: https://www.econbiz.de/10004100119
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Information and Communication Technologies in Tourism 1999 : Proceedings of the International Conference in Innsbruck, Austria, 1999
Buhalis, Dimitrios (ed.); Schertler, Walter (ed.) - International Conference on Information and … - 1999
in Tourism) united various experts - practitioners as well as researchers - to exchange their experiences, ideas and … visions in the sector of tourism and information technology (IT). The proceedings of the conference provide an international … topics are treated in this year’s volume: - knowledge management in tourism - changing consumer behaviour through information …
Persistent link: https://www.econbiz.de/10014275588
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Erfolgsfaktoren von Markenmanagement im Tourismus anhand ausgewählter Fallstudien
Geeten, Doris van der - 2002
Persistent link: https://www.econbiz.de/10013436362
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Market segmentation in wine tourism : a comparison of approaches
Alebaki, Maria; Iakovidou, Olga - In: Tourismos : an international multidisciplinary journal … 6 (2011) 1, pp. 123-140
In an attempt to approach wine tourism as a form of consumer behaviour, a substantial amount of research has focused on …
Persistent link: https://www.econbiz.de/10009385299
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Baby boomers turning grey : European profiles
Tiago, Maria Teresa Borges; Couto, João Pedro Almeida; … - In: Tourism management : research, policies, practice 54 (2016), pp. 13-22
Persistent link: https://www.econbiz.de/10011451922
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Handbook on Tourism Market Segmentation : Maximising Marketing Effectiveness
2007
Persistent link: https://www.econbiz.de/10012382720
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Strategic marketing in tourism services
Tsiotsou, Rodoula H. (ed.) - 2012
Persistent link: https://www.econbiz.de/10013550506
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Optimal targeting of latent tourism demand segments
Cazorla-Artiles, José M.; Eugenio-Martin, Juan L. - In: Tourism management : research, policies, practice 95 (2023), pp. 1-9
Persistent link: https://www.econbiz.de/10013534445
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Marketing im Mobilitätsbereich
Langweg, Armin; Beckmann, Klaus J. - In: Symbolisch-emotionales Marketing für den ÖPNV : …, (pp. 27-54). 2007
Persistent link: https://www.econbiz.de/10003539998