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En empirisk model for prisdann...
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Olsen, Jørgen Kai
9
Stenvinkel Nilsson, Ole
9
Hansen, Flemming
6
Lundsteen, Steen
2
Ferreira, José A.
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Jørgensen, Steffen
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Nilsson, Ole Stenvinkel
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Working paper
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International journal of advertising : the quarterly review of marketing communications
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Working paper / Institut for Afsætningsøkonomi, Handelshøjskolen i København / Marketing Institute, the Copenhagen Institute of Economics and Business Administration
2
International advertising and communication : current insights and empirical findings
1
Marketing and research today : the journal of the European Society for Opinion and Marketing Research
1
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ECONIS (ZBW)
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En adfærdsteoretisk model til beregning af kunders levetid og værdi
Stenvinkel Nilsson, Ole
;
Olsen, Jørgen Kai
-
1996
Persistent link: https://www.econbiz.de/10000964969
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2
Measuring consumer response to price deals in the grocery sector
Olsen, Jørgen Kai
;
Stenvinkel Nilsson, Ole
-
1999
Persistent link: https://www.econbiz.de/10001374756
Saved in:
3
The changing Danish consumer
Stenvinkel Nilsson, Ole
;
Stubbe Solgaard, Hans
-
1994
Persistent link: https://www.econbiz.de/10000893726
Saved in:
4
The demand for newspaper advertising space in Denmark in the past and in the future : with a methodological appendix
Hansen, Flemming
;
Stenvinkel Nilsson, Ole
-
1992
Persistent link: https://www.econbiz.de/10000860989
Saved in:
5
Teleshopping i Danmark : de første resultater
Stenvinkel Nilsson, Ole
-
1990
Persistent link: https://www.econbiz.de/10000806190
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6
Modeller for styring af virksomhedens produktportefølje
Stenvinkel Nilsson, Ole
-
1990
Persistent link: https://www.econbiz.de/10000826103
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7
Optimal price policy in a dynamic model of consumer brand choice
Ferreira, José A.
;
Stenvinkel Nilsson, Ole
;
Ravn, Hans F.
-
1984
Persistent link: https://www.econbiz.de/10000709354
Saved in:
8
Erhvervsøkonomi
Jørgensen, Steffen
;
Stenvinkel Nilsson, Ole
-
1989
Persistent link: https://www.econbiz.de/10000795935
Saved in:
9
Testing the significance of STAS scores for brands
Hansen, Flemming
;
Olsen, Jørgen Kai
;
Stenvinkel …
-
1999
Persistent link: https://www.econbiz.de/10001564799
Saved in:
10
Testing the Significance of STAS Scores for Brands - Short Term Advertising Strength (STAS) has become a widely used term in media planning. Rarely, however, have the statistical s...
Hansen, Flemming
;
Nilsson, Ole Stenvinkel
;
Olsen, …
- In:
Marketing and research today : the journal of the …
27
(
1999
)
4
,
pp. 152-158
Persistent link: https://www.econbiz.de/10006388205
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