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Stichprobenverfahren in der Marktforschung
Bausch, Thomas - 1990
Persistent link: https://www.econbiz.de/10013201511
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The harmful effect of null hypothesis significance testing on marketing research : an example
Trafimow, David; Hyman, Michael R.; Kostyk, Alena; … - In: Journal of business research : JBR 125 (2021), pp. 39-44
Persistent link: https://www.econbiz.de/10012494042
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A Research Paper-Preferences of Samples Towards Soap Attributes : Conjoint Analysis
Barge, Dipti; More, Dinkar; Bhola, Sarang Shankar - 2016
Present study is an effort to understand the preferences of samples, towards the attributes of soap as a product, through research experiment. The product attributes used as variables viz. percentage of hydrogen (Ph), price, ingredients, and fragrances. The effort has been made through...
Persistent link: https://www.econbiz.de/10014130020
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Mehrdimensionale Regressionsschätzung und Hochrechnung durch Objektgewichtung im Vergleich
Schwaiger, Manfred - 1994
Persistent link: https://www.econbiz.de/10013452460
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Telephone Surveys in Europe : Research and Practice
Häder, Sabine - 2012
-- Italy -- Portugal -- Part II Sampling for Telephone Surveys: Who can be contacted by phone? Lessons from Switzerland … -- Sampling Frames for Telephone Surveys in Europe -- Mobile- and Landline-Onlys in Dual-Frame-Approaches: Effects on Sample … addressed to all scientists and practitioners who deal with theory and application of telephone surveys - in academic and market …
Persistent link: https://www.econbiz.de/10013522965
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Using large language models to generate silicon samples in consumer and marketing research : challenges, opportunities, and guidelines
Sarstedt, Marko; Adler, Susanne; Rau, Lea; Schmitt, Bernd - In: Psychology & marketing 41 (2024) 6, pp. 1254-1270
Persistent link: https://www.econbiz.de/10014531212
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Telephone surveys in Europe : research and practice
Häder, Sabine (ed.) - 2012 - 1. ed.
Persistent link: https://www.econbiz.de/10009515518
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Telefonbefragungen über das Mobilfunknetz : Konzept, Design und Umsetzung einer Strategie zur Datenerhebung
Häder, Michael (ed.) - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003578799
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Using EU-SILC data for cross-national analysis : strengths, problems and recommendations
Iacovou, Maria; Kaminska, Olena; Levy, Horacio - 2012
: sampling and design, household dynamics, and incomes. In each domain the EU-SILC forms a unique and useful resource, but we …
Persistent link: https://www.econbiz.de/10009492419
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Data collection in the digital age : innovative alterantives to student samples
Steelman, Zachary R.; Hammer, Bryan I.; Limayem, Moez - In: Management information systems : mis quarterly 38 (2014) 2, pp. 355-378
Persistent link: https://www.econbiz.de/10010425087